Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

How to Use Research & Personas for Personalized Marketing

Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]

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Level Up Your B2B Commerce Platform

Most people know how to sell to the customer – utilize marketing channels, social media, web ads, and more to bring your product to the consumer in an almost completely anonymous interaction. The same cannot be said for the B2B seller. Businesses want to know who they are working with and receive a personalized experience […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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Episerver Commerce: Indexing product properties in a variant document

Catalog modeling and organization within a commerce site can vary widely depending on the type of products you are selling.  The way that customers will search for your products can present situations in which traditional product/variant modeling alone will not be able to be achieved.  Custom indexing can bridge the gap in these cases to […]

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Perficient Digital Wins Gold dotCOMM Award for Cyber Security Site

Perficient Digital prides itself on producing exceptional work that transforms clients’ digital platforms. Together with a leading cybersecurity company, Symantec, we worked on the design and development of Support.Symantec.com which earned a gold dotCOMM award. Our submission included in-depth content and design strategy, along with consultation from our artificial intelligence (AI) team.  As Symantec’s award-winning […]

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Empathy Mapping: The Key to Identifying Real Problems & Solutions

The prolific Seth Godin, just published a blog post about data, that could really be applied to just about any new shiny object in the digital world. We always think that it will solve our problem whether that problem is customer satisfaction scores, dropping lead generation, or the rising shopping cart abandonment rate. We think […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Personalization Drives $34 Million in Revenue for Health Insurer

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

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Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

User Experience Is Becoming a Part of SEO – Here’s Why #219

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

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