Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

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IBM Sterling Supply Chain Suite: A Win for Global Supply Chains

IBM recently announced its IBM Sterling Supply Chain Suite. While the announcement encompasses its supply chain offerings, supply chain business, and supply chain brand, the underlying theme embraces the vision of the future – one based on an open, integrated supply chain platform. Reading into the announcement, IBM is further establishing the fundamental definition of […]

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Visualize OSGi Service Graphs with Composum

Here’s a neat trick for AEM developers and architects: you can create a diagram representation of the service dependencies using Composum. For those not familiar, Composum is an Open-Source project based on Apache Sling. To create a service dependency diagram, you will need to install two additional dependencies: Composum Sling Core Console Composum Sling Core […]

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3 Ways Technology Companies Use Marketo Engage for Marketing-to-Sales Alignment

Marketing-to-sales alignment is critical for companies looking to increase revenue and shorten buying cycles. Bringing people, processes, and technology together is a large piece of the alignment puzzle. Today I’m going to talk about the technology piece, specifically marketing automation, and how technology companies are using Marketo Engage to help with team alignment.  Technology companies […]

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Perficient Digital and Orrick Win 2019 WebAward

Orrick, a global law firm, needed to update its internal portal site to create a more efficient way to deliver content to employees. With that in mind, Orrick partnered with Perficient Digital on a new content management system that would allow the firm to create more value for attorneys and employees through an integrated, personalized […]

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Eric Enge and Jim Hertzfeld of Perficient Digital

Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226

Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient Digital’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]

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FAQ Schema Markup – Results May Vary

At the May 2019 Google I/O event, Google Search and Google Assistant officially announced support and a new Google Search Console enhancement report for FAQ structured data. The FAQ schema.org markup is meant for Frequently Asked Question pages that contain all questions and answers on a single page. Adding it can create a FAQ rich […]

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Automation IaC Solution for WordPress, Drupal & Magento Applications

  Objective Automatic installation and configuration solutions for WordPress, Drupal, and Magento application using AWS CloudFormation infrastructure orchestration and content management  tools like Puppet, Ansible, or Chef. The infrastructure as code (IaC) solution should follow architecture best practices such as setting up the database in a private segment, secure authentication, and provisioning. It should also […]

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How to Manage State in React

In this recap, I’m going to demonstrate a top-down data flow approach to managing state with React. First I’ll go over a couple of approaches one might take and then refactor to make things nicer and less likely to have bugs. Let’s say you want to add a button that, when clicked, will toggle your […]

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Essentials for Your Digital Strategy: Zero UI

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Technology is infused in every part of our lives and is only becoming […]

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3 ABM Takeaways from 2019 Marketing Nation Live

As a marketer, I use account-based marketing (ABM) strategies to drive growth for our team at Perficient Digital. A few weeks ago I caught a great session on ABM at Marketo’s online summit, Marketing Nation Live, presented by Brian Glover, Head of Product Marketing, Marketo Engage Adobe. Glover outlined the current state of ABM and […]

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