Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Google Head Quarters

Quick Take: Google’s Change to Featured Snippets Matters to You

On January 22, 2020, Google announced a change to the search results as it relates to featured snippets – and site publishers are worried about it means for their traffic. Watch and listen as Eric Enge, Principal at Perficient Digital, talks about the change and why it’s a good thing for users.  Resources Impact […]

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Insitecommerceblog

Exporting Insite Commerce Data without Admin Assistance

Often times, clients want to empower their customers to export their eCommerce transactions, such as order history, approval lists, and saved orders, and other data, like wish lists and cart lists, by themselves without admin involvement. These features removed dependency on Insite admins, subsequently improving the user experience, efficiency, and overall satisfaction for Insite users. […]

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Web Forms

Adding Marketo Forms in AEM Pages

Adobe’s acquisition of Marketo brings exciting opportunities to extend Adobe’s considerable marketing capabilities with a tightly integrated B2B and ABM solution. As a leading partner of both Adobe and Marketo, Perficient is leading the push to integrate these solutions. One of the main integration points between AEM and Marketo is via Marketo’s JavaScript forms. We built […]

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Perficient's Eve Sangenito and Eric Enge

A Lot of SEOs Get Content Wrong – Here’s Why #232

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

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Followup Banner Cropped

AEM as a Cloud Service Followup: Insights from Cedric Huesler

  Yesterday, Cedric Huesler, the Director of Product Management at Adobe started a Twitter thread on AEM as a Cloud Service. I have a number of burning questions about AEM as a Cloud Service, so I figured I’d take Cedric up on the offer to ask anything. Cedric graciously replied, hopefully, you find these replies […]

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Ordermanagementibm

B2B Supply Chain Imperative: Forrester + Perficient’s Perspective

Modern B2B customers have come to expect the same level of service, transparency, and customer service that they receive as consumers in their personal lives. But delivering that kind of experience requires a comprehensive approach to supply chain management, from technology investments to extensive data management integration. Perficient Digital’s order management experts, Pawan Gupta and […]

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Jess's Images And Visuals Featured Image

Don’t Discount Plain Old Images in Your Visual Search Strategy

Here are some rough notes on a conversation that occurred among some really smart people on the Twitter account of my boss, Eric Enge. Eric posted an article of mine (Google at 20: A Shift from Text to Images), which sparked this discussion: Following the comments from Malte Landwehr and Cindy Krum,  Aleyda Solis added, […]

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Aem As A Cloud Service Banner Cropped

Thoughts on AEM as a Cloud Service

Today Adobe announced the availability of their newest offering AEM as a Cloud Service, a new version of AEM running natively in Adobe’s cloud as a Platform as a Service (PaaS). To be clear, this is different than their existing Adobe Managed Services or Cloud Manager offerings which run AEM as a standalone app running on Virtual […]

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1600x600 Ma Future

What Does The Future of Marketing Automation Hold For Marketers? [Interactive eBook]

As the marketing automation industry continues to mature, experts are forecasting a dynamic future. Marketing leaders are laser-focused on data and advancing reliable marketing automation processes. We asked Perficient Digital experts for their thoughts on the future of the marketing automation and put their insights in this interactive eBook, The Marketing Leader’s Guide to the […]

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Perficient Digital's Eric Enge

You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

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