Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Beware the Neglect Trap

The dark corners of the internet and many an extranet are filled with enterprise applications collecting dust. These applications were once viewed as a potential solution to all of the businesses problems, but they have withered on the vine and are now an impediment to doing business every day. We’ve all seen these applications, unresponsive, […]

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You Can Measure Social Media ROI. Here’s Why.

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]

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Creating Intelligent Content with AI

Creating content that will both entice customers and create a compelling experience is a constant challenge. And with consumer expectations always rising, marketers need to develop a steady flow of captivating content. You start the process with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And hopefully, you […]

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Team Building Matters: 10 Tips for Creating a Happy Team

A happy employee is a productive employee. This is not a new concept. But what makes an employee “happy?” A winning culture, a collaborative team, and a healthy work environment are just a few facets of employee satisfaction, but above all, effective team leadership can make or break team morale. When you’re leading a project, […]

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Sitecore Symposium 2018: Beyond the SXA Toolbox

Beyond the SXA Toolbox session was lead by Adam Najmanowicz and Mark van Aalst of Sitecore.  They gave an overview of SXA (Sitecore Experience Accelerator) and what is new in version 1.8. What is SXA A framework focusing on digital platform Mobile first Flexible renderings Layout elasticity Responsive web Grid based layout Multi-tenant / Multi-site […]

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Telling Perfect Product Stories with PIM

Everyone loves a great story. Our oldest friends, sitcoms, movies, books, sports, and music all tell the types of stories that move us. They move us to action or leave us wanting more. When it comes to your website and your products, how can you tell the same type of compelling story? One that moves […]

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Connecting Customer Data: Prioritize For a 360° View, Part 1

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

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Sitecore Symposium 2018: Helix and JSS

This session was lead by Jean-Francois L’Heureux from Coveo.  He showed how to apply the helix guidelines for Sitecore development to a JSS solution. Helix Helix is a set of guidelines to help maintain clean architcture in MVC projects It was not designed from javascript Project dependencies Layers Project – Layouts.  Styling.  Presentation. Feature – […]

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Intro to SEO Operations: Lessons from The Executive SEO Playbook

I have a confession to make. I’ve been trying to force SEO operations and cross-channel integration across Perficient Digital and other agencies for nearly seven years. The truth is that I have failed (more than I care to admit). In all this time, I’ve put in so much effort to help others* understand what SEO […]

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Oversubscribed: The Subscription Economy Is Not What You Think

There is no denying the success of the subscription economy. It seems to be a win-win for the customer and the business. The world is transitioning from products to services, and this is something companies cannot ignore. However, before your company considers making the switch, I think it is important to pull back the layers […]

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