Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Understanding Channels in Marketo Engage

Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]

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Planning Sitecore Symposium 2019

Well, it’s that time of year again when people start thinking about Sitecore Symposium: registration is open, the agenda has been posted, and people are planning their trips. I am so happy that I was selected to attend for the third year in a row with Perficient Digital!  Now, it’s time for me to start […]

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Take Your Intranet to Court

A great customer experience (CX) doesn’t necessarily begin with your customer-facing website. More and more companies today are shifting their focus and evaluating all that goes into a great CX. If you take a step back and think about what’s critical to delivering a top-notch customer experience, the employee experience and similarly, employee engagement, are […]

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Choose a Sitecore Placeholder Name Instead of Typing V3

Last year, I released my first Sitecore module “Placeholder Dropdown.”  It changes the placeholder name input text box into a dropdown when adding a new component to presentation details in the content editor.  It helps you remember if your placeholder name was ‘three-left-col’ or ‘three-col-left’ or ‘three-left-column.’ I’m happy to announce version 3 is now […]

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Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

Why User Journeys Are Part of SEO – Here’s Why #224

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

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Dynamic Dropdowns in AEM Content Fragments

In this post, I’ll show you how to easily and cleanly create a dynamic dropdown in an AEM Content Fragment Model driven by an ACS AEM Commons Generic List. What are Content Fragments?   But first, what are Content Fragments? Content Fragments are a powerful feature in Adobe Experience Manager (AEM) for managing structure content. Each […]

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Fumble! Successfully Navigate the Three Primary Project Handoffs

Most programs we deliver at Perficient Digital follow the Plan, Build, Run methodology for our work and client delivery. We chose this methodology for how it aligns with how we execute programs as consultants to our clients. Even with the defined phases of Plan, Build, Run, teams run into challenges. This is especially true as a […]

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How We Helped Lids Increase Holiday Sales 17% through CRO

Imagine that you’re online shopping, and you see a promotional ad for your favorite store. You click through to the website to take advantage of that deal, but, once on the site, you’re presented with additional offers. Suddenly you’re questioning what the best deal is and how you should move forward. It’s confusing – and […]

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How We Helped Lids Increase Holiday Revenue 498% through Retargeting

It now takes more than 20 touchpoints before a consumer is ready to make a purchase. That’s why it’s more important than ever to stay top of mind with your website visitors, and be visible throughout their purchase journey. One way to effectively do this is through retargeting. Website visitors who are retargeted with display […]

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How We Helped Lids Increase In-Store Holiday Traffic by 115%

  Estimated arrival date: December 26. *Shopper exits browser* You may have the best online ad, featuring the best deal, coupled with a great on-site experience, but you’ve lost your holiday shopper with those five words and the reality that, as the holidays get closer, you just can’t deliver in time. Successful holiday digital marketing […]

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