Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

#AdobeChat Recap: CX and Digital Transformation

There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]

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Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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Eight KPIs to Drive Your Digital Marketing Strategy in 2019

As more and more companies are going digital, the challenges of designing an effective digital strategy and measuring its success have also become more complex. The digital landscape is rapidly changing, so having a powerful digital strategy in place is of paramount importance for businesses. One of the most effective ways to accomplish this task […]

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You Need to Publish High-Quality Content Frequently. Here’s Why.

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

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Migrating AEM Content with Groovy

Migrating content into AEM is nobody’s idea if fun. Creating experiences and authoring content in the powerful AEM authoring experience is great, but identifying, classifying and mapping legacy content? Not so much. AEM’s repository structure contributes to this challenge. AEM, being based on the Java Content Repository (JCR) offers a massively more flexible content taxonomy […]

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Perficient Digital Wins IAC Award for New App

Perficient Digital is proud to partner with our clients in creating better experiences for their customers and internal teams. We’re even more proud when that hard work is recognized by other experts in our industry, which happened this week when the new, multi-platform mobile app we helped create for GM Financial was named Best Financial […]

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How To Pre-Populate the Subject Line and Body in Mailto-Generated Emails

It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]

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“Any Way You Can” – 3 Lessons for Software Developers

I had a math teacher in high school who for me was “the teacher,” the one that I remember most fondly. I was a student of his for two years, learning geometry, trigonometry, and calculus from him. I was always drawn to math, but he had a way of teaching that made it more fun […]

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How to Export/Import Namespaces Between AEM Instances

Recently I ran into a scenario where I needed to export namespaces from one AEM instance and import them to another. I previously wrote two groovy scripts on how to do this and they work very well. However, they require the AEM Groovy Console which is hard to put into a production environment because of […]

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People-Based Marketing: The New Gold-Standard

Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]

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