Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Roles of the B2B Buying Journey: Understanding the Senior Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]

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Liferay DXP 7.2 Transforms and Personalizes the Platform

Liferay DXP was created with all stakeholders and touchpoints in mind, creating a scalable platform to ensure brand consistency that is easily customizable for developers, marketers, and designers alike. On June 4, 2019, Liferay launched Liferay DXP 7.2 and Liferay Commerce 2.0. The two systems now integrate with one another, thus optimizing the customer experience […]

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AI vs. Creativity – Implications for Connecting with Customers

I recently had a thought-provoking lunch with Byron Reese on the topic of his newest book, artificial intelligence (AI). Because they seem to be used interchangeably, I asked him whether there is a difference between AI and algorithms, because I have more of an issue with the latter than the former – in concept at least. My […]

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Roles of the B2B Buying Journey: Understanding the Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]

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Magento Page Builder: Development Tools for the Non-Developer

Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]

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Where’s the Workflow??

Workflows are some of the most powerful tools in the toolbox of any AEM developer, however, due to some questionable UI choices in the TouchUI, they are somewhat buried. To understand why, let’s take a look at the process for starting a workflow from the AEM Assets console: Image credit Ahmed Musallam Which of course […]

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3 Reasons Why You Need an Order Management System

Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations. An order management (OM) solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient. Streamlined for Synergy The OM system is […]

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Roles of the B2B Buying Journey: Understanding the Researcher

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]

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An Outsider’s Recommendations for Adobe Managed Services

I’ll start this by saying imagination is easy, execution is difficult. Having worked with and observed Adobe Managed Services (AMS), it’s pretty clear that Adobe has a particular customer need in mind. Based on my experience, I’ve brainstormed a few recommendations for Adobe Managed Services that would help meet the needs of all customers. Adobe’s […]

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Perficient Digital Wins First Muse Award with Healthcare Site

The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]

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