Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Bridge

Bridging the Data / Content Gap: Bringing Adobe Analytics into AEM

As marketers we work tirelessly to extract meaningful data from our digital experiences, but how often do we actually close the loop? In this blog post, we’ll walk through how to retrieve Adobe Analytics Workspace report data from Adobe Experience Manager using Adobe I/O. Our use case is that we want to prompt the user […]

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The Unified Customer Profile Revolution

Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]

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HLTH conference

HLTH 2019: Moving Healthcare Into the Future with Technology

Last month, I had the honor of attending the annual HLTH 2019 conference. HLTH is a great gathering of minds, companies, and governments in one place rallying around healthcare as a whole. With more than 6,000 attendees, over 300 speakers, and 950+ CEOs and founders, it is an opportunity to talk about how to move […]

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Programmatically Creating Synonym Maps in Azure Search with Sitecore

When performing searches in your Sitecore site, users may not know the exact term they should be using to get quality search results. For example, a user on a healthcare site may search the term “heart” expecting search results related to terms like “cardiovascular” or “chest.” Even further, some search results may not even contain […]

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Autocompleteexample

How to Wire up Autocomplete in Sitecore

Popular search engines make use of autocomplete. It helps predict what users are looking for. If a user is unsure of what they are trying to find, autocomplete can help users find exactly what they are trying to find. This blog post will show you how to provide this predictive feature for your search box […]

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Ascend 2019 Banner

Key Takeaways from Episerver Ascend 2019

Episerver’s Ascend 2019 conference is over. As usual, Episerver put together an engaging experience for all customers, marketers, developers, and partners. They highlighted the accomplishments of the past year and they laid out the roadmap for next. Intriguing and inspirational keynotes kicked off the breakout sessions for each day, with plenty of networking opportunities peppered […]

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1600x600 Meeting

Are You Still Focusing on Low-Impact Marketing Metrics?

This is the second post in a 5-part series on hidden attribution flaws marketers should watch out for in their marketing strategy.  In a recent Perficient Digital survey of B2B organizations, 92% of marketing leaders stated that proving the impact of marketing campaigns was a growing priority for their company. Last week we talked about […]

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Hippa

Sitecore Symposium 2019: HIPAA Compliance in Sitecore

HIPAA law is often a topic of conversation and can be a little confusing. This session offered a quick overview and review of the HIPAA law and how it relates to Sitecore hosting and development. What is HIPAA? Health Insurance Portability and Accountability Act Started in 1996 Establishes national standards to protect an individual’s medical […]

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