Perficient Digital | End-to-End is Just the Beginning

Perficient Digital End-to-End is Just the Beginning

Learn and Connect at Sitecore Symposium 2018

How are we nearing the end of September? Even if some of us want to deny it more than others (especially our friends up north who experience winter weather sooner than later), it’s almost October. In the Sitecore world, that means one thing. Sitecore Symposium is just about here. This year’s event is taking place […]

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Conduct and Publish In-House Research to Give Your Brand a Boost

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

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Using Caching Technology to Boost E-Commerce Business

Caching is technology that enhances the performance of websites—making them load faster when compared to a traditional server without caching. When used correctly and as per application need, caching can reduce the load on the server, which results in lower server resource consumption. Some Background on the Need for Caching RAM is an important aspect […]

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Don’t Let Faceted Navigation Ruin Your eCommerce Search Rankings

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

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Holiday Prep for Your Google Shopping Ads #4: Campaign Priorities

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions. Here’s what to know about priorities: Google Favors When multiple products […]

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Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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Sitecore 9 Solr Setup – Install the Right Version of Java

If you are like me and followed the Sitecore 9 instructions for installing Solr (not “SOLR”), you may have noticed that “Java” is a prerequisite. If you are also like me and haven’t needed Java for anything in the last 5 years, you will need to install Java. The Sitecore installation guide simply sends you […]

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Adobe Insider Tour Part 1: Coming Soon

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

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Holiday Prep for Your Google Shopping Ads, #3: Titles and Labels

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

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Holiday Prep for Your Google Shopping Ads, Step #2: Promotions

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

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