Twitter Engagement Unmasked: A Study of More than 4M Tweets

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected. In this paper we will outline the results of analyzing that data to learn and understand what drives behavior on Twitter. One of the main goals: to see what really drives … Continue reading Twitter Engagement Unmasked: A Study of More than 4M Tweets