Recently, Adobe introduced AEM Mobile, a new way to build, maintain and deploy mobile apps. AEM Mobile makes it vastly easier to manage mobile apps by enabling marketers to maintain mobile app content, which has traditionally been done by developers. AEM Mobile is the centerpiece of a new platform Adobe has built around enabling marketing to maintain mobile apps and market to mobile app users.
As one of Adobe’s top partners, Perficient had a chance to preview AEM Mobile and get a glimpse into the technology underlying this new platform.
The Tech Behind the Scenes
This new platform is composed of several different technologies, each of which has been deeply integrated, to build a seamless mobile app publishing experience.
Adobe Digital Publishing Suite: Easy maintenance of mobile app content
Adobe Digital Publishing Suite (or DPS), which Adobe unveiled in 2010, provides Marketers the ability to maintain mobile app content without having to involve developers or resubmit apps through the app store. This tool has been used by numerous organizations to manage their apps, however it does have some limits. DPS, does not give full access to the mobile APIs and has limited functionality compared to native apps. Adobe Mobile takes what is best about DPS, the Marketing content management and integrates it into the powerful PhoneGap platform.
Adobe PhoneGap: Publish apps across all mobile platforms
Adobe PhoneGap is a powerful platform for publishing multi-platform mobile apps. These apps are built with HTML and CSS and are wrapped in a native app wrapper. The deep API integrations and powerful rendering engines in modern phones allows these apps to compete in performance and features with native apps without requiring separate development efforts for each platform. By integrating Adobe PhoneGap into AEM Mobile, Adobe has unleashed the power of the PhoneGap platform and integrated with the ease of content publication provided by Adobe Experience Manager and Adobe Digital Publishing Suite.
Adobe Experience Manager: Author content & managed digital assets in an friendly interface
In AEM Mobile, Adobe Experience Manager extends it’s powerful content authoring and Digital Asset Management features to enable marketers to manage and deploy mobile apps through a familiar and intuitive user interface. In AEM Mobile, mobile content authors can use the same drag and drop features to build their mobile app content via reusable components.
Adobe Analytics: Quick & easy measurement of mobile interactions
Adobe has created a version of Adobe Analytics specifically targeted at measuring mobile app interactions. Of course, companies can still integrate with Adobe Analytics Standard and Premium to get the full breadth of measurement possibilities, but this mobile-specific framework enables quick and low-effort measurement of a large number of mobile-specific interactions.
Adobe Target: Deliver dynamic content
Along with the new AT.js, Adobe has released a version of Adobe Target geared for mobile apps. Using Adobe Target, marketers can deliver dynamic content to users to market within the device, increasing relevance, conversion rates and engagement.
Bringing it all Together
By combining all of these technologies into a single platform, Adobe has created a mobile app platform with unparalleled features, flexibility and ease of use. No longer should mobile apps be separate from the rest of your digital marketing technology or should they be unmeasured or un-marketed. By leveraging, AEM Mobile you can build and maintain more apps and derive more value out of every dollar you put into mobile.
Perficient is extremely excited by the possibilities offered by AEM Mobile and for Adobe Summit, we have some very special demos planned to demonstrate the potential of the platform. Stay tuned for the second part of this blog series for more information!
Dan is a certified Adobe Digital Marketing Technologist, Architect, and Advisor, having led multiple successful digital marketing programs on the Adobe Experience Cloud. He’s passionate about solving complex problems and building innovative digital marketing solutions.
Dan is a PMC Member of the Apache Sling project, frequent Adobe Beta participant and committer to ACS AEM Commons, allowing a unique insight into the cutting edge of the Adobe Experience Cloud platform.