I had the honor of joining master Sitecore Developer and host Derek Dysart as a guest on his Sitecore-based podcast Core Sampler. I am proud to be among the ranks of distinguished Sitecore MVP’s and a growing variety of Sitecore experts on his informative series.
While the content of this podcast has been largely focused on fellow developers, Derek continues to expand the series to include marketing input, and sees the often-overlooked value of bridging the gap between what I like to call the Left and Right brains of Sitecore.
In this episode, we hit on the importance of that cross-team collaboration and company-wide buy-in necessary to be successful with this powerful Gartner-leading platform. Then with it being a marketer-focused episode we talk about Behavioral Personalization and the necessary steps to reach this holy grail of customer experience maturity.
Please enjoy the episode and take a look at the rest of this series.
Better yet, subscribe to his series and never miss an informative piece of “dropped knowledge.” Plus, if you are looking to dive deeper into these steps, please visit my YouTube channel with best practice training for Sitecore 8 CXP.
As a 3-time Sitecore Strategy MVP and Solutions Architect on Perficient’s Microsoft team, Rick provides insight, training, and a passion for a fully-realized potential of the Sitecore Customer Experience Platform. He utilizes his years of hands-on Sitecore know-how and certification to help deliver clear solutions and actionable results for marketers – both new to the platform, or looking to take it to the next level of maturity.