We took the State of Search audience “Back to the Future” to emphasize how devices like Google Home are already changing the way people search. As “Marty,” I was worried about some things I’d seen in the future, but Eric “Doc” Enge told me I should instead focus on how the “future is now.” Then, shucking our costumes and becoming just good ol’ Mark and Eric again, we explained why marketers need to be planning for “Life Beyond the Browser.” By the way, the topic was chosen from among five possibilities by the vote of conference attendees, so Eric and I had only a few hours to prepare for what they chose!
Our thanks to the fantastic State of Search conference team for giving us the opportunity to present Here’s Why Live. You can watch more episodes of Here’s Why here.
About Here’s Why: With over 270,000 views on YouTube, Here’s Why is one of the most popular digital marketing video series on the web. Every Monday experts from Perficient Digital explore “the why behind the what” of a digital marketing topic with folksy humor and deep insight. These 5-6 minute videos cover SEO, content marketing, social media and more.
Mark Traphagen is Content Strategy Director for Perficient Digital (formerly Stone Temple Consulting). He has been named one of the most influential content and social media authors in numerous industry listings.