Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make.
And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are realizing there’s no choice but to evolve digitally, find better ways to connect, and ultimately transform.
In the words of Adobe, make experience your business. Connect with your customers. Let them tell you what they want. The underlying value is undeniable.
Last week, Adobe shared some recent research to back this up:
American Express found that 70 percent of Americans are willing to spend more with companies that provide better customer experience. And by the year 2020, customer experience will overtake price and product as the key brand differentiator.
Some companies are ahead of the pack when it comes to this transformation. And of those leading the way, many are using Adobe Experience Cloud to create unforgettable customer experiences and strengthening connections.
Below, we’ve highlighted a few of the organizations we’ve worked to deliver beautiful, interactive digital experiences built on Adobe Experience Manager.
I work closely with our content management practices and partners at Perficient Digital to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.