Personalization Doesn't Scale: Why True Relational Marketing Wins | Perficient Digital

Personalization Doesn’t Scale: Why True Relational Marketing Wins

We’ve all been there. Received an email that starts, “[Hi, First Name],” or gotten a message on LinkedIn praising us for something we’ve never done. What we’re seeing is an attempt at fake personalization, and while it can be done at scale, it can’t be done well at scale.

Instead of connecting with your audience, fake personalization burns any trust you’ve built and makes your audience feel played and undervalued.

Watch our video featuring Eric Enge and Mark Traphagen – of our recently acquired digital consultancy, Stone Temple – who share some insights about how the future of marketing is personal.

 

To learn more about Stone Temple, read our recent blog post.

 

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