As your marketing automation platform grows, it is important to keep a solid foundation for consistency and efficiency. If you have goals of scaling your efforts, it is worth looking into a global governance program before you start to scale. Our team has created this handy infographic to help you determine if you might be ready for this particular program.
To recap, here are 5 ways to determine if you would benefit from the program:
1. You need consistency across initiatives
If attribution is your goal, you need consistency across all initiatives. A global governance program helps achieve this in critical areas like scoring, lifecycle, data management, consent management/country opt-in processes and program structure.
2. You have a large number of users
If you have a large number of users in your platform, this program will give your users clear processes to follow so your initiatives are structured the same no matter who created or modified them.
3. You need an efficient onboarding process
A global governance program helps ensure new team members are efficiently trained on the correct way to perform their roles.
4. You need scability
A global governance program can help you create accuracy and consistency across your platform so you can grow and scale with confidence.
5. You need defined approval and quality control processes
If you need defined approval and quality control processes for your users, a global governance program can help establish these practices.