As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed out, long-form content tend to provide better organic search results because they satisfy more of the user’s needs than just answering a single question.
Watch our recent video for four tips to improve your web content and increase your organic search traffic, presented by Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple.
To learn more about Stone Temple, read our recent blog post.