The first thing we notice when coming across branded content is the brand itself. Is it a brand we trust? Have we had a positive experience in the past? What value will this content provide?
Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, to learn about three of the most important dimensions that shape a brand’s online reputation. Recognizing what influences a positive online reputation is an important aspect of digital marketing. Here’s why:
To learn more about Stone Temple, read our recent blog post.