Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content.
Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, to learn about three social media strategies to boost your SEO. Social media promotion can indirectly improve your SEO efforts and be a valuable marketing tool. Here’s why:
To learn more about Stone Temple, read our recent blog post.