Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should always be consistent and reflective of the brand’s image and values.
Understanding the importance of providing these omnichannel customer experiences, sports apparel retailer Lids Sports Group undertook a series of initiatives to provide the best possible service and experience at every touchpoint. See how we worked with Lids to create this omnichannel experience for its customers.
For more information about our work with Lids, take a look at our case study.