Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions.
Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, to find out how to connect your business goals and brand identity with the needs and wants of your customers. Brand content marketing has to be done strategically and purposefully to be effective. Here’s why:
To learn more about Stone Temple, read our recent blog post.