The latest cutting-edge experiences in the B2C arena are shaping expectations for B2B transactions and relationships as well, so manufacturers and distributors need to be proactive in evolving their digital strategies and technologies in order to keep customers happy and earn new business. Wondering how to accomplish this? Join our Commerce, Digital Strategy, and Digital Marketing experts at B2B Online, April 29 – May 1 in Chicago, Illinois.
We’ll be exhibiting at booth #109, where our experts will meet with attendees from the B2B space and discuss ways their organizations can and should evolve to improve their customer experiences and meet these changing customer expectations.
Alex Harris, Director of Conversion Rate Optimization (CRO), will also be assessing conference attendee’s websites and providing recommendations to boost website performance. He will also present a breakout session on the topic:
How to Get Higher Website Conversions: Quick Fixes and Customer Insights
A successful conversion rate optimization strategy involves more than tweaking messaging and moving buttons. It’s also about understanding your customers and how your site is (or isn’t) fulfilling their needs. In this session, you’ll learn about both – how to implement quick fixes to immediately increase conversion rates and how to use behavioral analysis and website analytics to get to know your customers and the experience they expect.
The session will include:
- Several proven landing page improvements to quickly increase conversion rates
- Behavioral and website analysis methods that can impact long-term ROI
- How combining both as part of your CRO strategy can help increase form submissions and phone calls to generate more leads
Are you planning to attend B2B Online? Reach out to schedule time to meet with our team at the conference. We hope to see you there!