B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this is in a post written for B2B E-Commerce World, part of Digital Commerce 360.
In the article, Karie explores the different mobile experiences B2B organizations can provide, and where to begin in developing a mobile strategy. “Begin with identifying your customer needs and desires, then experiment with the different mobile experiences you can provide to support them,” she advises.
Karie explained that different users have different mobile needs throughout their journey, and why B2B entities should tailor their mobile experiences to their customer. A few of the mobile experiences she outlined include:
- Responsive web design
- Progressive web applications
- Native mobile applications
“At the end of the day, B2B is all about helping people do their jobs more effectively and more efficiently. It’s not about shopping—it’s about buying,” Karie emphasized. It’s important to provide those mobile experiences that will help people do their job as best they can.
For more of Karie’s recommendations on building a mobile strategy, visit DigitalCommerce360.com to read the full article.
If you’re looking for help with your mobile strategy or determining what areas could use improvements, contact us to learn about our Mobile IQ jump-start offering, which evaluates your mobile experience, operations, and technology to help you deliver the best possible customer experience.