Marketing technologies have put more power than ever before in the marketer’s hands. Analytics and automation tools have enabled teams to measure and adjust campaigns in real-time, allowing brands to optimize like never before.
However, technology alone does not ensure campaign success. People and processes are more vital than ever, as the sophistication of marketing technologies continue to advance. In order to get the most out of marketing technology investments, teams must carefully and thoughtfully develop the right strategies and processes to achieve success.
We have identified ten areas to watch when developing and carrying out your 2020 marketing plan. This interactive guide identifies the top 10 pitfalls even advanced marketers can fall into and offers expertise for avoiding them.