Analytics | Perficient Digital

Analytics Turning Interactions into Actionable Insights

Adobe Insider Tour Part 1: Coming Soon

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

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Adobe Analytics Release: Attribution IQ, Visit Duration and More!

Last week, Adobe rolled out the latest updates to Adobe Analytics, this release includes some huge new features which will drastically help analysts report on meaningful insights using the wealth of data in Adobe Analytics. Attribution IQ The paramount feature is Attribution IQ. Attribution IQ allows marketers to select and compare different attribution models to […]

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A First Time For Everything: Attending the 2018 Adobe Summit

Why on earth is there a statue of the Predator in the middle of this fancy Italian restaurant? This was to be the first of the many instances of culture shock I experienced at this year’s Adobe Summit. Although I have worked in Digital Marketing for over a decade; firstly as a creative director for […]

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Highlight of Adobe Summit Day 1: Attribution IQ

Adobe Summit kicked off with a bang with the General Session this morning! Shantanu Narayen and Brad Rencher elaborated Adobe’s vision for building an ecosystem for Experience Makers. Adobe’s vision for the Experience System of Record is a tremendous goal for every experience-driven organization to strive to achieve. The combination of Content and Data is […]

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Identify and Convert High-Value Customers Using Adobe Experience Cloud

Silicon Labs Director of Corporate Marketing. Kamran Shah provided insights on how Silicon Labs used Adobe Experience Cloud to identify and covert high-value customers. In this 2018 Adobe Summit session he outlined three data-driven strategies to identify, prioritize, and optimize the high-value customer journey with the Adobe Experience Cloud. This is achieved through moving beyond […]

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How Data is the Heart of Adobe Experience Cloud

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

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Adobe Summit 101: Intro to the Adobe Solution Landscape

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

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#AdobeChat Recap: Modern Authenticity

True authenticity is hard to find in today’s society. Reality tv, fake news (what would we do without Snopes.com?), and Photoshopped advertisements are everywhere. This lack of authenticity often causes people to be skeptical of almost everything they hear and read. Consumers are especially cautious when determining if a brand is genuine in its messaging. In this week’s […]

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7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

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Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

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