Analytics | Perficient Digital

Analytics Turning Interactions into Actionable Insights

How Adobe Experience Cloud Impacts Customer Experience: Pt 1

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

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Google’s Search Quality Guidelines Matter. Here’s Why.

What are Google’s Search Quality Raters Guidelines (SQRG), and why do they matter to content marketers? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s SQRG and how they can help marketers understand what Google considers a […]

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Join Perficient Digital’s Martech Experts at B2BMX 2019

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

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New Release: AEM DataLayer 0.3.0

I’m proud to announce the release of AEM DataLayer version 0.3.0. This version includes: Support for AEM 6.4 and 6.5 (beta) Improved (and less verbose) logging Changing from Gson to Johnzon for JSON Serialization For more details on using the AEM DataLayer, please consult the release notes. Using the AEM DataLayer on Your Project The AEM […]

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Search Ranking Studies Need Better Interpretation. Here’s Why.

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into data […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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Adobe Solution Overview: Marketing Website

  The cornerstone of your brand’s digital presence is its website. Successfully building a website to market your brand requires coordination with multiple teams and different solutions to deliver a cohesive experience. In this video, we discuss strategies for building a world-class marketing website using the Adobe Experience Cloud platform.    

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Connecting Customer Data: Prioritize For a 360° View, Part 1

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

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Social Media Can Help Search Campaigns. Here’s Why.

Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content. Check out our recent […]

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Adobe Insider Tour Part 1: Coming Soon

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

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