Analytics | Perficient Digital

Analytics Turning Interactions into Actionable Insights

How Data is the Heart of Adobe Experience Cloud

How do we capture the essence of the Adobe Experience Cloud? This question is what Adobe’s Jim Rivera and Klaasjan Tukker, both directors of product management, looked to accomplish in a recent 2018 Adobe Summit session. Where do we start? Everything starts with the Adobe Cloud Platform (ACP): in short, this is where data is […]

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Adobe Summit 101: Intro to the Adobe Solution Landscape

As a digital marketer or technologist, Adobe’s technologies offer tremendous potential and impressive capabilities. But, with all the different names, teams and viewpoints from Adobe, much less the partner ecosystem, how do you keep it all straight? This post is intended to be your introduction to the Adobe Experience Cloud solutions. Whether you are just […]

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#AdobeChat Recap: Modern Authenticity

True authenticity is hard to find in today’s society. Reality tv, fake news (what would we do without Snopes.com?), and Photoshopped advertisements are everywhere. This lack of authenticity often causes people to be skeptical of almost everything they hear and read. Consumers are especially cautious when determining if a brand is genuine in its messaging. In this week’s […]

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7 Tips to Achieve Digital Marketing Nirvana

Ask three digital marketers what their biggest challenges are, and you’ll likely get three different answers. But is there an underlying theme? Common goal? In most cases, yes. We all seem to be striving to make informed, data-driven decisions, and in turn, improve the customer experience. Overcoming the major challenges marketers face today – elevated […]

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Adobe and Microsoft, Bringing Together Marketing and Sales

At the recent Adobe Symposium in Chicago, I had the chance to attend a presentation by Dr. Cedric D Alford. Dr. Alford is leading the go to market strategy for the Adobe-Microsoft partnership. To this point, I have to admit, I’ve struggled to see how these two industry giants benefit from a partnership, even though […]

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Analytics: the Rise of Customer Intelligence

Recently, I had the opportunity to attend the Adobe Analytics Partner Café in Chicago. This awesome event was a gathering of fellow Adobe Analytics practitioners and partners to hear directly from Adobe about the roadmap of the Adobe Analytics Cloud, get insights into Adobe.io and network with other experts.   2018: The Year of Customer Intelligence   The primary trend […]

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#AdobeChat: A Recap on Effective Optimization Programs

We all talk a lot about customer experience, and for good reason. The shift to digital has been a complete game-changer, and consumers have more options than ever before. Long gone are the days of pulling out a massive phone book to find a new primary care physician or travel agent for your next vacation, or […]

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AEM DataLayer on Tour: IMMERSE17

I’m thrilled to be presenting AEM DataLayer at #IMMERSE17, the global virtual conference for the AEM Developer Community on May 17th at 3:15 PM PT. This talk will extend on my #AEMRockstar presentation on the AEM DataLayer library and will get into more details about how to use the AEM DataLayer library to easily integrate […]

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Use Digital Marketing Layers Like an #AEMRockstar

This year’s Adobe Summit was the biggest and best yet. It was also the inaugural year for the AEM Rockstar competition and session. Dan Klco, an experienced Adobe Digital Marketing Technical Lead, Solution Architect, Consultant and Advisor from Perficient, nailed his presentation and wowed both attendees and the judging panel. As the winner, he took home […]

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Custom Adobe Analytics Tracking Using Google Tag Manager

On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]

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