Eric Enge, Author at Perficient Digital
Posts written by Eric Enge

Eric Enge leads the Digital Marketing practice for Perficient Digital. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO. Learn More About Eric Enge

Google Head Quarters

Quick Take: Google’s Change to Featured Snippets Matters to You

On January 22, 2020, Google announced a change to the search results as it relates to featured snippets – and site publishers are worried about it means for their traffic. Watch and listen as Eric Enge, Principal at Perficient Digital, talks about the change and why it’s a good thing for users.  Resources Impact […]

Read more
Perficient's Eve Sangenito and Eric Enge

A Lot of SEOs Get Content Wrong – Here’s Why #232

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

Read more
Perficient Digital's Eric Enge

You Need to Understand Google’s Changing SERP Landscape and Their Impact – Here’s Why #231

Google consistently changes search features as a way to improve user satisfaction. For search marketers, we wonder how those search features affect user’s organic click-through rate behavior. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge reveals insights from his first-ever public study on Google SERP features and click-through rates.  Don’t […]

Read more
Woman Clicking on a track pad on a laptop

How Organic Search CTR is Impacted by Google’s Search Features in 2019

This study presents information on how Google’s move toward implementing search features is impacting click-through behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data. Our partner in this project was AuthorityLabs Data Services. They identified 2M queries to track the […]

Read more
Perficient Digital's Eric Enge Tristan Smith

Why Voice Apps Can Drive Your Business – Here’s Why #230

“Ok! Google” or “Alexa!” are not just voice commands. They can also drive your business. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge and Tristan Smith explain why Voice Apps, like Google Actions or Alexa Skills, can drive your business.  Don’t miss a single episode of Here’s Why. Click the […]

Read more
Featured Snippet Study Featured Image

2019 Data on Featured Snippets and the Knowledge Graph

For the fifth straight year, we searched the 1.4 million search queries to measure the state of featured snippets. The goal was to look at a large number of queries that have potential to generate a featured snippet. We then looked at how many of these produced results, as well as how these results have […]

Read more
Google Office San Francisco

Google BERT Update – Digital Marketing Quick Take

Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]

Read more