Eric Enge, Author at Perficient Digital | Page 2 of 88
Posts written by Eric Enge

Eric Enge leads the Digital Marketing practice for Perficient Digital. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO. Learn More About Eric Enge

Google Office San Francisco

Google BERT Update – Digital Marketing Quick Take

Google announced a major algorithm update, BERT, on October 25, 2019. The update will affect 10% of searches and make the search landscape better for everyone. How will it make search better, and what does this update mean for you? Watch as Eric Enge, Digital Marketing Manager at Perficient Digital, and Jessica Peck, Marketing Technology […]

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Digital Personal Study Featured Image

Rating the Smarts of the Personal Assistants – 2019 Edition

We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]

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Perficient Digital's Eric Enge

Why You Should Learn about AMP’s New Features – Here’s Why #227

Google just announced two major additions to AMP that will help developers’ jobs become easier in improving the mobile experience for site visitors. In this episode of the popular Here’s Why digital marketing video series, Eric shares some of AMP’s new features and why you should learn about them.  Don’t miss a single episode […]

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Eric Enge and Jim Hertzfeld of Perficient Digital

Why Search Marketers Need to Have Empathy for the Customers – Here’s Why #226

Customers come into our door with expectations. Do you have everything to meet those expectations? In this episode of the award-winning Here’s Why digital marketing video series, Jim Hertzfeld, Perficient Digital’s Principal for Digital Strategy and Innovation, joins Eric Enge and explains why search marketers need to have empathy for customers and how it impacts their business. […]

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Mark Traphagen and Eric Enge

Why You Need a Content Mindset – Here’s Why #225

As marketers, we are supposed to have certain qualities in order to be successful in our careers. What about mindset? In this episode of the award-winning Here’s Why digital marketing video series, we welcome Mark Traphagen back for the episode as he explains why marketers need a content mindset.    Don’t miss a single episode of […]

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Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

Why User Journeys Are Part of SEO – Here’s Why #224

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series, Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the subscribe […]

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Perficient Digital's Eric Enge

Why Links Continue to Play a Role in Rankings – Here’s Why #223

It’s widely known that links are a ranking factor, but is that still really important in SEO? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why links remain critical to successful SEO and shares tips to get links to your websites.  Don’t miss a single episode of Here’s Why. […]

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Leverage your content investment - Content Hubs vs Blogs

Leveraging Your Content Investment: Blogs vs Content Hubs

We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]

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Eric Enge and Rand Fishkin Debunk the Biggest Myths in Search

The world of SEO is full of misconceptions and myths. Anyone can claim they’re a search expert and publish any theory, and then call it the latest, greatest search (or SEO) technique. Chasing these wild ideas can be a major waste of time, or worse, harmful to your business. On August 8, 2019, Eric Enge (General […]

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