Eric Enge, Author at Perficient Digital | Page 2 of 86
Posts written by Eric Enge

Eric Enge leads the Digital Marketing practice for Perficient Digital. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO. Learn More About Eric Enge

Eric Enge and Brian Weiss discuss SEO in Here's Why Video - educational video series on Digital Marketing

User Experience Is Becoming a Part of SEO – Here’s Why #219

User experience is becoming a part of SEO, but why does Google want to use it as a signal in their algorithm? In this episode of the award-winning Here’s Why digital marketing video series,  Brian Weiss explains how Google is using user experience to rank pages.  Don’t miss a single episode of Here’s Why. Click the […]

Read more
Perficient Digital's Eric Enge

Why Content Is More King than Ever – Here’s Why #218

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos […]

Read more
Perficient Digital's Eric Enge and Google's Martin Splitt discussing digital marketing related topics

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community? In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash […]

Read more
Perficient Digital's Eric Enge and Jessica Peck

Why You Must be Prepared for Visual Search – Here’s Why #216

Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers?   In this episode of the award-winning Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings.  Don’t miss a single episode of Here’s Why. […]

Read more

Eric Enge’s interview with Fabrice Canel

Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics.   During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues […]

Read more

Why Pagination is Important – Here’s Why #215

Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it.  Don’t miss a single episode of […]

Read more

Top Takeaways from Next10x Digital Marketing Conference 2019

On May 2, 2019, Perficient Digital hosted the third annual Next10x conference in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks. It included 12 industry speakers and had a strong focus in two areas: The future of digital marketing Things that you can do right now […]

Read more

Why Your Content Must Be Created by Subject Matter Experts – Here’s Why #214

Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.  Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety […]

Read more
Ann Handley and Eric Enge

A Content Marketing Conversation with Ann Handley and Eric Enge

Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for […]

Read more