Eric Enge, Author at Perficient Digital | Page 2 of 86
Posts written by Eric Enge

Eric Enge leads the Digital Marketing practice for Perficient Digital. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO. Learn More About Eric Enge

Eric Enge’s interview with Fabrice Canel

Fabrice Canel is a Principal Program Manager at Bing, Microsoft where he is responsible for web crawling and indexing. Today’s post is the transcript of an interview in which I spoke with Fabrice. Over the 60 minutes we spent together we covered a lot of topics.   During our conversation, Fabrice shared how he and his team thinks about the value of APIs, crawling, selection, quality, relevancy, visual search, and the important role the SEO continues […]

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Why Pagination is Important – Here’s Why #215

Google’s John Mueller confirmed that Google has not made use of rel=prev/next tags for some time. But should we still implement pagination? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why pagination is still important and how you should implement it.  Don’t miss a single episode of […]

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Top Takeaways from Next10x Digital Marketing Conference 2019

On May 2, 2019, Perficient Digital hosted the third annual Next10x conference in Boston. The one-day agenda was packed with relevant, valuable digital marketing and SEO information and networking breaks. It included 12 industry speakers and had a strong focus in two areas: The future of digital marketing Things that you can do right now […]

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Why Your Content Must Be Created by Subject Matter Experts – Here’s Why #214

Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.  Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety […]

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Ann Handley and Eric Enge

A Content Marketing Conversation with Ann Handley and Eric Enge

Technology makes it easier than ever to market to the individual at scale, but if you don’t truly understand your audience, your content could be perceived as generic and impersonal. Automated personalization helps, but it’s no longer enough. Customers want and expect useful, valuable, and relevant content that feels like it was created just for […]

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Why On-Page and Off-Page SEO Together Create Success – Here’s Why #212

What are the fundamental practices that create SEO success?   In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares a case study that demonstrates the effectiveness of “blocking and tackling” SEO.   Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a […]

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Why You Must Publish Frequently (But Keep Quality High!) – Here’s Why #210

One of the age-old debates in SEO is whether or not it matters how much content you publish or how frequently.  In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shows evidence that having more content can be an advantage, but you must never sacrifice quality to get there.   Don’t miss a single episode […]

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Mobile vs Desktop Traffic in 2019

This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. […]

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Why Your SEO Should Include a User Needs Analysis – Here’s Why #208

In 2018 Google seemed to be rewarding sites with depth and breadth of content more than ever. Does your site measure up? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why a user needs analysis can reveal content gaps that are hurting your SEO and show you how […]

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