Erin Moloney, Author at Perficient Digital
Posts written by Erin Moloney

Erin E. Moloney is Director of Marketing at Perficient, Inc.

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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4 Ways to Succeed in Retail in the “Age of Amazon”

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

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10 Tips from Walmart for Killing it in E-Commerce

I recently wrote “What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017” for Why? This year, Walmart posted an impressive 60% year-over-year e-commerce growth, and then Walmart announced it will sharply scale back store openings to focus more acutely on E-Commerce. So I wanted to take a look at what tactics have helped to drive this […]

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Multi-platform Retail – Experiences replace the need for inventory

Nordstrom plans to open a store in Los Angeles that will have no inventory. Our Principal of Strategy & Innovation at Perficient Digital, Jim Hertzfeld says, “THIS is the future of physical retail,” and he points to what menswear retailer Indochino has been doing in retail, expanding from web into bricks-and-mortar. We’ve seen the same […]

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Amazon Prime Day

Amazon Poised to Dominate eCommerce Again with #PrimeDay 2017

Most e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day. What is Prime Day? The Basics: Amazon has announced that July 11th will be Prime Day, 2017. In the spirit of […]

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4 Things Shoppers Want from Brick-and-Mortar Retailers

Brick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, […]

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Mobile Video and Content Trends – Panel at #GSMAmobilitylive

I sat in on the Mobile Video and Content panel discussion at GSMA Mobility Live 2016 in Atlanta, GA. Panelists: Stacy Glisson, PwC Campbell Foster, Adobe Robin Wheeler, Twitter Hannu Verkasalo, Verto Analytics Laurie Baird, You.i TV   Trends in Mobile Video For advertisers, people are getting harder to reach via TV Consumers are watching […]

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Trends in Connected Home and IoT – Panel at #GSMAmobilitylive

I attended the Connected Home panel discussion at GSMA Mobility Live in Atlanta today. Panelists: Moderator: Jefferson Wang, Senior Partner, IBB Consulting Ashwin Karuhatty, Business Development, Smart Home, Amazon Alexa Darren Ford, COO, Artificial Solutions Joe Wytanis, Senior Director, Business Development, Flex Bill Keen, VP, Mobile Solutions, Digital Guest Experience & Applied Discovery, Intercontinental Hotels Group (IHG) Joel Evans, Co-Founder and VP Cloud […]

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Perficient Has Acquired Digital Consultancy, Bluetube

We are excited to share that today, Perficient Digital is deepening our expertise in enterprise mobile applications. Today, Perficient acquired Bluetube, a $7 million annual services revenue digital consultancy based in Atlanta, GA. “Bluetube’s reputation for delivering excellent digital and mobile experiences, customer-centric mentality, and solid client roster ensures a strong cultural fit and compelling opportunities for accelerated growth moving […]

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Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

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