Erin Moloney, Author at Perficient Digital
Posts written by Erin Moloney

Erin E. Moloney is Director of Marketing at Perficient, Inc.

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Meet Perficient Digital Commerce & DX Experts at IBM Think 2019

Perficient is sponsoring IBM Think 2019, which is happening in San Francisco February 12 – 15th.  We are excited to have a booth (Booth #320), but even more excited to be contributing to so many incredible thought leadership sessions on the topics of commerce, digital experience and order management. Several of our experts’ speaking engagements […]

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Meet our Augmented Analytics and Marketing Data Experts at NRF 2019

Come meet our experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise at NRF 2019 next week. Demos will be held at the MicroStrategy booth (#1955) and will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, and data-driven omnichannel experience. […]

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2019 Top Commerce Trend: HCL buys IBM Commerce and DX Products

One of the biggest shifts in the enterprise commerce solutions space in 2019 will be the acquisition by HCL of IBM’s collaboration and experience products. On December 7, 2018 IBM announced that they intended to sell a handful of software products to HCL, including WebSphere Commerce (the recently released V9 and multi-tenant IBM Digital Commerce […]

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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4 Ways to Succeed in Retail in the “Age of Amazon”

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

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10 Tips from Walmart for Killing it in E-Commerce

I recently wrote “What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017” for Forbes.com. Why? This year, Walmart posted an impressive 60% year-over-year e-commerce growth, and then Walmart announced it will sharply scale back store openings to focus more acutely on E-Commerce. So I wanted to take a look at what tactics have helped to drive this […]

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Multi-platform Retail – Experiences replace the need for inventory

Nordstrom plans to open a store in Los Angeles that will have no inventory. Our Principal of Strategy & Innovation at Perficient Digital, Jim Hertzfeld says, “THIS is the future of physical retail,” and he points to what menswear retailer Indochino has been doing in retail, expanding from web into bricks-and-mortar. We’ve seen the same […]

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Amazon Prime Day

Amazon Poised to Dominate eCommerce Again with #PrimeDay 2017

Most e-retailers offer special discounts and specials on Cyber Monday (the Monday following Thanksgiving, which will be November 27th this year), but Amazon has now successfully created its own industry holiday with Prime Day. What is Prime Day? The Basics: Amazon has announced that July 11th will be Prime Day, 2017. In the spirit of […]

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4 Things Shoppers Want from Brick-and-Mortar Retailers

Brick & mortar retailers are always looking for ways to better engage the customer with her head glued to her mobile device. Digitally engaging customers can increase sales and improve customer loyalty. But there are so many ways to engage consumers digitally. Because many retail giants have invested heavily in their brick & mortar footprint, […]

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Mobile Video and Content Trends – Panel at #GSMAmobilitylive

I sat in on the Mobile Video and Content panel discussion at GSMA Mobility Live 2016 in Atlanta, GA. Panelists: Stacy Glisson, PwC Campbell Foster, Adobe Robin Wheeler, Twitter Hannu Verkasalo, Verto Analytics Laurie Baird, You.i TV   Trends in Mobile Video For advertisers, people are getting harder to reach via TV Consumers are watching […]

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