Erin Moloney, Author at Perficient Digital | Page 2 of 4
Posts written by Erin Moloney

Erin E. Moloney is Director of Marketing at Perficient, Inc.

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Trends in Connected Home and IoT – Panel at #GSMAmobilitylive

I attended the Connected Home panel discussion at GSMA Mobility Live in Atlanta today. Panelists: Moderator: Jefferson Wang, Senior Partner, IBB Consulting Ashwin Karuhatty, Business Development, Smart Home, Amazon Alexa Darren Ford, COO, Artificial Solutions Joe Wytanis, Senior Director, Business Development, Flex Bill Keen, VP, Mobile Solutions, Digital Guest Experience & Applied Discovery, Intercontinental Hotels Group (IHG) Joel Evans, Co-Founder and VP Cloud […]

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Perficient Has Acquired Digital Consultancy, Bluetube

We are excited to share that today, Perficient Digital is deepening our expertise in enterprise mobile applications. Today, Perficient acquired Bluetube, a $7 million annual services revenue digital consultancy based in Atlanta, GA. “Bluetube’s reputation for delivering excellent digital and mobile experiences, customer-centric mentality, and solid client roster ensures a strong cultural fit and compelling opportunities for accelerated growth moving […]

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Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

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Pokémon Go and How Augmented and Virtual Reality Helps Brands

What is Pokémon Go? The game, now available on iOS (Apple) and Android, gets you to go out and explore the real world with your mobile phone while you have the app turned on. It’s now bigger than Tinder and close to beating Twitter’s “daily active users,” since its launch on July 6th. The game […]

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Microsoft to Buy Social Media Giant, LinkedIn, for $26.2 Billion

Big news today in the technology space. Microsoft will buy popular business networking company, LinkedIn for $26.2 Billion, making it one of the largest technology acquisitions in history. It’s also Microsoft’s largest acquisition ever. Microsoft says LinkedIn, which has 433 million users, will retain its brand, culture and CEO after the sale. (The transaction has […]

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Ready to Share Insights & Expertise at IRCE 2016

We are so excited to exhibit at this year’s IRCE, the Internet Retailer Conference and Exhibition. It’s next week, June 7-10, at McCormick Place West in Chicago. Leaders from our new digital agency, Perficient Digital, will be at IRCE to talk about the agency’s six core disciplines: Strategy and planning Digital marketing Experience design Digital […]

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Sharing our retail success stories at NRF 2016

Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We’ve done a lot for retail companies in the past two years to plan for this growth and evolve and improve their systems to accommodate it. Because we are so focused on helping our […]

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3 Key Takeaways from SODA’s Digital Marketing Outlook Report

The 2015 2H Digital Marketing Outlook report from the Society of Digital Agencies was recently published. It’s a sort of “State of Digital” report, so our teams here are very interested in what it has to say. I found it interesting the way that SODA defines “digital marketing” to cover what I would simply refer to as “digital”…or […]

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A bright future in digital: Perficient acquires Enlighten

Last week, we announced that Perficient has acquired Enlighten, a digital marketing agency with great expertise and experience delivering digital strategy, user experience, marketing technology, digital media, and marketing analytics solutions. Adding Enlighten to Perficient further accelerates our capacity to help the world’s leading enterprises digitally transform, and we’re thrilled to add another team that couples excellent […]

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4 Lessons in Digital Disruption for Retailers

This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

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