Jessica Kisling, Author at Perficient Digital
Posts written by Jessica Kisling

Sitecore Symposium 2018 – Off to an Exciting Start

Sitecore Symposium 2018 is off to an exciting start! Mark Frost, Sitecore CEO, kicked off the opening keynote by announcing their definitive acquisition of Stylelabs, an innovative content marketing vendor. Stylelab brings their digital asset management (DAM), marketing resource management (MRM), and product information management (PIM) applications to Sitecore’s already robust digital experience marketing platform. This […]

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The Critical Role of Content in Commerce Today

Remember what life was like, say, a decade ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, eCommerce companies […]

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Use Search Analytics & Reporting to Boost Conversions

We all know that collecting data about how visitors search for and use content is crucial to success. While this task is easier said than done, it is possible if you properly leverage search analytics. So let’s talk about a few things you should always keep in mind when trying to increase conversions. Track Visitor […]

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Use Search to Personalize Every Experience

Now that you’ve mastered the art of providing a good search foundation on your website, it’s time to build on that investment. Let’s talk about how you should be using search to personalize every experience. And don’t worry if you don’t have a search foundation down quite yet. You can always look back on our […]

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Search Results: Tools to Give Users What They Want Now

Consumers know what they want, and they want it now. We live in a wonderful world where you can have a made-to-order sandwich delivered in just 15 minutes. With customer expectations set high, it’s unlikely that they will stay on a site if they can’t find what they are looking for in under 15 seconds. […]

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Five Simple Ways to Optimize Your Search Box

In today’s market, online search has become muscle memory. We don’t think about how to find information; we automatically begin entering words into a search box and expect to be presented with whatever we’re searching. This tendency to search for anything and everything we desire to know is precisely why the search box needs to […]

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Changes in Search Engine Results Will Force You to Adapt

When a question pops into our minds, we don’t hesitate to pull out our phone and find the answer. Long gone are the days when a heavy dictionary was required to look up the definition of a word. Now you don’t even need to type it out… you can simply ask Siri or Alexa, and […]

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Unify Content and Commerce to Accelerate Digital Transformation

Twenty years ago, who would have imagined that you could get a quote from a bank or health insurance provider through an app on your phone? Or use a voice-based assistant like Amazon Alexa to order a few household items? The continuous evolution of technology has unified content and commerce, and it goes beyond simply […]

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Light Up Customer Experiences with Adobe + Microsoft

Every once in a while something happens that is so exciting you still feel the buzz long after the dust settles. When we heard the announcement that Adobe and Microsoft would be partnering we were excited. Why were we excited? Well, because we are a full-service digital agency, coupled with Adobe and Microsoft cloud technical experts, […]

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Episerver Ascend 2018: Keynote Recap

Sometimes the famous words sung by Kris Kringle “Just put one foot in front of the other….” seem like our mantra. Commerce trends are constantly evolving making it necessary for us to continue pushing forward with new innovation and creativity. Episerver Ascend 2018 kicked off yesterday with a series of keynotes given by an impressive bunch […]

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