Jessica Karasek, Author at Perficient Digital | Page 2 of 5
Posts written by Jessica Karasek

Portals: The Foundation for Personalized Content Experiences

For a tool to be useful, it must be wielded by someone who knows how to properly use it. Portals are robust tools that can help businesses deliver personalized experiences by surfacing the right content at the right time. But just like any other tool, portals require an investment in understanding before they can be […]

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#AdobeChat Recap: Connecting With Your Audience

Once upon a time, marketers were ecstatic if they could meet their consumers and form a connection a fraction of the time. Today’s expectations are drastically different. The new standard is being able to consistently connect with your audience wherever they are. In the most recent #AdobeChat we discussed connecting, understanding and creating with your […]

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Top 5 Sitecore Blog Posts From 2018

As we prepare to start a new year, many of us enjoy reflecting on all that happened this year. Our talented team published so many incredible posts encapsulating their favorite tips, features, and events. But within all that extraordinary content, there were a few posts that really excited our readers. If you haven’t already checked them out, […]

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Use Intelligent Content to Create Incredible Experiences

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

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Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

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Video: Sitecore Experience Accelerator 9.1

The Sitecore ecosystem is always evolving! So our team has decided to create a multi-part series designed to give you insights and tips on all things Sitecore. With the recent release of Sitecore 9.1 comes exciting new and expanded features. In this first episode, we focus on the SXA feature in Sitecore Experience Platform. Sitecore […]

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Creating Intelligent Content with AI

Creating content that will both entice customers and create a compelling experience is a constant challenge. And with consumer expectations always rising, marketers need to develop a steady flow of captivating content. You start the process with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And hopefully, you […]

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Sitecore Symposium 2018 – Off to an Exciting Start

Sitecore Symposium 2018 is off to an exciting start! Mark Frost, Sitecore CEO, kicked off the opening keynote by announcing their definitive acquisition of Stylelabs, an innovative content marketing vendor. Stylelab brings their digital asset management (DAM), marketing resource management (MRM), and product information management (PIM) applications to Sitecore’s already robust digital experience marketing platform. This […]

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The Critical Role of Content in Commerce Today

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

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Use Search Analytics & Reporting to Boost Conversions

We all know that collecting data about how visitors search for and use content is crucial to success. While this task is easier said than done, it is possible if you properly leverage search analytics. So let’s talk about a few things you should always keep in mind when trying to increase conversions. Track Visitor […]

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