Jessica Peck, Author at Perficient Digital
Posts written by Jessica Peck

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A speaker speaking on main stage at SMX Advanced at 2019 SMX Advanced in Seattle, WA

SMX Advanced 2019: Importance of A Technical Foundation in SEO

Along with my Perficient Digital colleagues, I had the privilege of attending SMX Advanced in Seattle from June 3-5, 2019. I’m still applying everything I learned from the engaging talks by great speakers from all sorts of backgrounds. Rather than offer a full blow-by-blow of every presentation, I’ll focus my takeaways from three key areas […]

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Why You Must be Prepared for Visual Search – Here’s Why #216

Images SEO in visual search has been around for a long time, but why is it becoming more important to marketers?   In this episode of the award-winning Here’s Why digital marketing video series, Jess explains changes Google has made to their search result pages to show more visual content and how it may impact rankings.  Don’t miss a single episode of Here’s Why. […]

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Google at 20: A Shift from Text to Images

When Google celebrated its 20th birthday in 2018, the tech giant took the opportunity to introduce several important updates and transitions to how it performs its most essential functions. The company announced that users could expect a fundamental shift “from text to a more visual way of finding information.” If you’ve been keeping tabs on […]

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