Kevin Bauer, Author at Perficient Digital
Posts written by Kevin Bauer

Why You Should Be Marketing to People Instead of Computers

It takes a lot of effort to capture a potential customer’s attention and make a sale, but retention is just as tricky. Customers want to see information that is relevant to them and their experience with your brand, and when they see content that isn’t applicable, they begin to tune out future content you present. […]

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