Laura Phillips, Author at Perficient Digital
Posts written by Laura Phillips

Personalization Drives $34 Million in Revenue for Health Insurer

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

Read more

Boosting eCommerce Conversions 300% with Marketo Engage

This is the first post in a four-part series sharing real stories of success in marketing automation.  Nurturing your prospects with personalized emails can be a fast way to boost engagement and convert buyers. If your marketing automation platform is listening and capturing buyer engagement, then delivering an enticing offer when the buyer needs it […]

Read more

Adobe Announces ABM Essentials for Marketo

Adobe announced this week that Marketo Engage now offers ABM Essentials, a complete account-based marketing solution for marketers looking to elevate basic account-based programs into account-based experiences. This announcement comes three months after Adobe announced a partnership with Microsoft and LinkedIn to accelerate account-based experiences. ABM essentials enables marketers with: Account insights & profiling Marketers […]

Read more

Marketo Engage June ’19 Release Notes

Marketo users have new features and functionality coming in Marketo Engage with the announcement of Marketo’s June ’19 release notes. Here is a summary of what’s new for the Marketing Nation®: Marketo Core Services Managing events in Marketo are about to get even better with new features like event registration caps, event goals, page redirects […]

Read more

5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

Read more

4 Ways Marketing Nation Can Master 2019 Adobe Summit Like A Pro

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]

Read more

Join Perficient Digital’s Martech Experts at B2BMX 2019

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

Read more

Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

Read more

Marketo Winter ’19 Release Notes

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

Read more

How To Create a Custom Stream Cadence For a Nurture in Marketo

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

Read more