Laura Phillips, Author at Perficient Digital | Page 2 of 2
Posts written by Laura Phillips

Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

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Marketo Winter ’19 Release Notes

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

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How To Create a Custom Stream Cadence For a Nurture in Marketo

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

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BI for Marketers Part One: Pipeline Influenced by Marketing

What is Pipeline Influenced by Marketing? Pipeline influenced by marketing is a metric that reveals which marketing programs and/or channels influenced a lead that went on to become an opportunity. What does it tell me? At a high level, it shows marketing is having an impact. Specifically, it shows which marketing programs and/or channels are […]

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9 Must Have Marketing Metrics For Proving Impact

As marketers, we are tasked with proving impact to revenue to our organization. Proving what works is essential to understanding which channels are your best performers, establishing your marketing team as a revenue generator in the eyes of the C-Suite and also for acquiring your needed marketing budget. As an agency, we guide marketing teams […]

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Do I Need A Global Governance Program?

As your marketing automation platform grows, it is important to keep a solid foundation for consistency and efficiency. If you have goals of scaling your efforts, it is worth looking into a global governance program before you start to scale. Our team has created this handy infographic to help you determine if you might be […]

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Why Your Upcoming Migration Is An Opportunity

When you hear you need to migrate your marketing automation platform, I would bet your first thought isn’t “Wow, I’m so excited for this!”. I am willing to bet your reaction more likely falls somewhere between anxiety and frustration. After all, the detailed marketing plan you created didn’t include this. It didn’t allow for downtime […]

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