Lisa McMichael, Author at Perficient Digital
Posts written by Lisa McMichael

I'm a Senior User Researcher out of the Atlanta office.

3 Days, 300+ Sessions: What I Discovered at CSUN Conference 2019

In 2017 I wrote The Next Big Consumer Segment: People With Disabilities, predicting there would be a tremendous economic opportunity for those progressive, smart organizations serving digital accessibility. Now, two years later, it has arrived in a big way, and I heard a lot about it from our largest tech companies and their leaders at […]

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4 More Ways to Improve Digital Accessibility in Healthcare

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. In my previous post, I outlined four steps that will help your healthcare organization improve your digital accessibility. Picking up where I left off, here […]

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4 Ways to Improve Digital Accessibility in Healthcare

Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]

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Is Your Healthcare Organization Digitally Accessible?

Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]

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Digital Accessibility: A Must in Healthcare and Life Sciences

Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]

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Does Website Accessibility Benefit SEO?

It’s becoming clear that major search engines, such as Google, are promoting the SEO benefits of web accessibility techniques. Look at what happened a few months ago, Google launched Lighthouse, an open-source, automated accessibility tool for web developers for improving the quality of web pages. This tool isn’t unique though, many are out there. However, […]

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Designing for Inclusion is Good Design on Any Terms

Inclusive design and digital accessibility are grabbing the attention of design strategists and design makers. I see two significant and related changes happening now: 1. We’re more and more designing for context and situations. Things like voice-enabled experiences and augmented reality. 2. We’re designing more products and services to be available only online. Especially for […]

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Start with Digital Accessibility, Benefit Everyone

Inclusive design is opening avenues of opportunity for design strategists and thinkers to imagine innovative solutions serving both mass market consumers and the market for people using assistive technologies (AT). Take for instance two prominent products with native assistive technology – iPhone’s VoiceOver and Android phones with Google’s TalkBack. Unlike most design solutions that start […]

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Mobile Accessibility Will Transform Expectations

Digital products and services available via smartphone, and mobile devices like smartwatches, are continuously changing how people manage their daily lives – everything from accessing and sharing information, tracking health metrics, to sending money. And mobile accessibility, with its many baked-in accessible design features, is giving people with disabilities the same useful and effective mobile […]

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The Next Big Consumer Segment: People with Disabilities

If you’re a digital technologist, you’re likely familiar with the concept of digital accessibility, which has come to the forefront of digital design. Digital accessibility is the ability of a website, mobile application, video, or electronic document to be easily navigated and understood by a wide range of users, including those who have visual, auditory, […]

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