Morgan Hardy, Author at Perficient Digital
Posts written by Morgan Hardy

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Conduct and Publish In-House Research to Give Your Brand a Boost

Conducting in-house studies and tests can be a powerful way to learn about the state of your industry, enhance your brand reputation and visibility, build relationships within the media, improve your SEO rankings, and ultimately win new business. Watch our recent video to learn about not only the benefits of conducting your own research, but […]

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Don’t Let Faceted Navigation Ruin Your eCommerce Search Rankings

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

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Holiday Prep for Your Google Shopping Ads #4: Campaign Priorities

The same product can display in different campaigns and categories. You need to control which products show under which campaign and when. By utilizing the three campaign priority settings (high, medium, low), you can stack the bid to help prioritized products win more auctions. Here’s what to know about priorities: Google Favors When multiple products […]

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Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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Holiday Prep for Your Google Shopping Ads, #3: Titles and Labels

Product titles and descriptions are crucial for long-term success. When people search, they scan and look for whatever matches the text they typed in, often ignoring the rest. Since Google Shopping campaigns aren’t keyword-targeted, making that connection for the shopper requires analysis, optimization, and tweaking of titles and descriptions to include the most common variations of […]

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Holiday Prep for Your Google Shopping Ads, Step #2: Promotions

Shopping results are always competitive, but especially during the peak of the holiday shopping rush. Retailers that correctly set their promotional features within Google Shopping have a big advantage during this season, when those with long shopping lists are trying to get the most value for their money. Promoting a sale on your website but not […]

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Holiday Prep for Your Google Shopping Ads, #1: Feed Optimization

Companies that excel in Google Shopping all share one thing in common: they have highly detailed, thorough, and timely feeds. According to Google, “…it is essential to provide high-quality data – product data that is fresh, accurate, and comprehensive.” Shopping campaigns don’t target keywords directly, so good feed data is critical and the leading factor […]

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Influencer Marketing – It Needs to Be Real

Influencers have been a hot commodity in the marketing world over the last couple of years, with companies in a variety of industries turning to noteworthy people with large followings to help promote their products and services. As many marketers have learned, however, not all influencers are created equal. Whether you’re paying these individuals to […]

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eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

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Perficient Digital Wins Creativity Award for New Healthcare Site

Perficient Digital recently received a Creativity International award for the website we designed and created for OhioHealth, a not-for-profit system of hospitals and healthcare providers. The new website won a Silver award in the Non-Profit category, marking our first award win in the healthcare space.  With health consumerism continually influencing patient expectations, OhioHealth wanted to […]

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