Meghan O’Meara, Author at Perficient Digital
Posts Written By Meghan O’Meara

Who’s Making the Calls? 8 Keys to Successful Content Governance

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

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5 Suggestions + a Warning: Make Bot Content Do Your Heavy Lifting

You’ve heard about bots. You’ve even chatted with a bot—even if you didn’t know it. But do you know how to make a bot work for you? Bots, algorithms, machine learning, AI… whatever you call it, these are driving how you sell to and engage with customers. These are the “people” you chat with in […]

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Designing for Users with Cognitive Impairments

More than 16 million people are living with a cognitive impairment in the U.S. That is a lot of people. That means almost all of us know someone with a cognitive impairment. And, for most companies, that means that a number of customers—or potential customers—will have a cognitive impairment. Many people with cognitive impairments are […]

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