Mark Polly, Author at Perficient Digital
Posts written by Mark Polly

markapolly

Does Digital Transformation Really Drive Customer Loyalty?

Every company wants to create “lifetime” customers, which is the very essence of customer loyalty. Likewise, everyone has opinions on how to create customer loyalty. Including delivering a great customer experience, building a great digital experience, maintaining a loyalty program, providing comprehensive digital self service, and on and on. When you hear about a digital […]

Read more

Insights into Personalization Trends in 2019

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

Read more

New Adobe Sensei Technologies in Marketing

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

Read more

Top DAM Features in Adobe Experience Manager Assets

At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product.  Assets has been in the market for a long time and has built up a strong list of features over the years.  In this post, I will share […]

Read more

Reimagining the Future of Customer Experiences

Brenda Bown, Microsoft’s GM for Business Applications and Power Platform, talked during Adobe Summit about Adobe and Microsoft’s partnership. She walked through how Microsoft Azure helps deliver unique and immersive customer experiences. Adobe and Microsoft announced a partnership a couple of years ago to integrate Adobe and Microsoft products on Azure. Microsoft’s Business Applications include […]

Read more

Deliver 360 Marketing with Adobe Experience Cloud

Adam Houston, VP of Multichannel Marketing for Takeda Pharmaceuticals, spoke today at Adobe Summit on how he is delivering on 360 marketing by optimizing the traditional path to market with a three-year roadmap.  The roadmap delivers 360-degree customer views, a unified technology ecosystem, and a cost-efficient, scalable operating model. The pharma space is complicated with […]

Read more

How Adobe Experience Cloud Impacts Customer Experience: Pt 2

In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud.  In part 2, we break down the cloud platform to the individual Adobe products.  As we said in part 1, you can buy the entire Experience Cloud for […]

Read more

How Adobe Experience Cloud Impacts Customer Experience: Pt 1

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

Read more

The Customer Experience Capabilities Model

Today we are introducing our Customer Experience Capabilities Model. This model shows a different view of our CX Platform Framework that we published in a July 2018 blog post Why you need a CX Platform Framework.  Our CX Capabilities Model is shown in the picture below and can be used for a variety of purposes.  […]

Read more

Create Smart Content Using Semantic Tagging and AI

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

Read more