Mark Polly, Author at Perficient Digital
Posts written by Mark Polly

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Create Smart Content Using Semantic Tagging and AI

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

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Sitecore, Machine Learning and Personalization

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

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Sitecore Symposium 2018 Opening Session

Today at the Sitecore Symposium Opening Session we were treated to several amazing customer stories and even some great information about Sitecore! First, let’s talk about the Symposium itself.  We are in Orlando, Florida hoping that Hurricane Michael bypasses the city where 3,000 attendees from 53 countries are attending over 100 sessions. The theme this […]

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Personalization is a Hot Topic: How Do You Make it Work?

At Adobe Summit 2017, personalized customer experience was on display in the general sessions, sneaks and many other areas. However, in talking with individuals, I kept hearing that personalization is what they want to do, but they are finding it difficult to replicate what they see at conferences. Some stats to support why personalization is […]

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Adobe Sneaks 2017: My Rating for Each Sneak

For the past six years at Adobe Summit one of the highlight sessions is called Adobe Sneaks. In this session, Adobe employees display their ideas on future projects and innovations for Adobe customers, potential customers and partners. Not all of the innovations displayed at Sneaks make it into actual products, but in the past, most sneaks have […]

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Mobile App vs Mobile Web – How to Decide Between the Two?

At Adobe Summit 2017, Travis Sabin, Mobile App Product Manager at Adobe, and Benjamin Weiss, Mobile Product Manager at Walgreen Co., presented “The Scuffle on the Strip – Mobile App vs Mobile Web.” Both Mobile App and Mobile Web represent different views of how to supply the best experience for your customers and each have […]

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Top 10 Innovations in Adobe Experience Manager Sites

Adobe’s Irina Guseva and Cedric Huesler presented this session at Adobe Summit 2017.  These innovations are coming out in version 6.3, which is due sometime in April 2017. Without further ado, here are the top 10: All you need is a plan – there are so many parts to AEM and the number of people […]

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Adobe Digital Insights’ Top 10 Predictions at Adobe Summit 2017

Ray Wang of Constellation Research and Tamara Gaffney with Adobe Digital Insights made predictions about digital video, social media, advertising, mobile and commerce today. Tamara has access to lots of anonymous data in the Adobe cloud. Tamara started by reviewing last year predictions. They were right about flexible screens, voice, connected TVs and VR impact […]

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Adobe and Microsoft Announce Availability of New Integrations and Offerings

Adobe and Microsoft have started to roll out the solutions they announced in September 2016 that help both companies fill out key gaps in their portfolios. Here are three of the key new offerings from Adobe and Microsoft: Integration of Microsoft Dynamics with Adobe Campaign.  One missing piece of Adobe’s marketing portfolio is CRM and Dynamics […]

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Adobe Launches Advertising Cloud

Today Adobe announced their newest cloud product – Adobe Advertising Cloud – that promises to unify advertising efforts from non-digital to digital channels. Advertising Cloud is a combination of Adobe’s existing Media Optimizer and recently acquired TubeMogul. Main offerings of the Advertising Cloud include: Search management Automated ad buying Creative optimization Advertising cloud includes the following specific […]

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