Perficient Author, Author at Perficient Digital
Posts written by Perficient Author

Fundamentals of ABM Part 3: Identifying Target Accounts

This is Part 3 in our Fundamentals of ABM series. Access earlier articles here: Part One: Building Your Team and Part Two: Goals and KPIs here. Identifying Target Accounts The team is on board. The goals have been defined. The relevant KPI’s are known. It’s now time to find your accounts. Shifting from lead generation […]

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Adobe Grows (Again), Shaking Things Up with Marketo Acquisition

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

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Fundamentals of ABM Success Part 2: Goals and KPIs

In Part One: Building Your Team, we learned how to create the right ABM team. Now it’s time to take your newly aligned team and ease into the ABM depths. But before diving into creating a program and tracking down your accounts it’s important to take a step back. What is the point of your […]

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Fundamentals of ABM Success Part 1: Building Your Team

When asked to explain ABM I often find myself gravitating towards one word: efficiency. Think of the last time you watched a professional athlete – zero wasted movement or effort. Each motion rehearsed to be as efficient and effective as possible. Doesn’t it make sense that our marketing and sales efforts should be the same? […]

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Hide and Seek: Reaching the Elusive Consumer

Every moment, consumers form micro-impressions that can make or break your business. Across multiple devices and moments, you need to engage customers with a consistent narrative. A truly great customer experience—one that feels completely integrated to your customer—requires harmony, no matter the channel, device or moment of need. But this isn’t easy. Not only is […]

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A Copy Intern’s First Thoughts: Learning to Write for Web

**Enlighten was acquired by Perficient Digital in December 2015** A month and a half ago, I walked up to the big glass door of Enlights (now Perficient Digital) and as I would continue to do, didn’t realize it was a pull instead of a push. I was a bright-eyed, bushy-tailed intern. I felt ready to […]

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The Year of Mobile

THIS is the year of mobile. No really. This year it really is. If you’ve had a meeting with Google or attended a digital marketing conference or webinar in the past five years, this will sound as a very familiar phrase. For many digital marketing professionals, this statement has become their version of “The sky is […]

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Enlighten Launches New Site for University of Michigan Athletics

**Enlighten was acquired by Perficient Digital in December 2015** Enlighten (now Perficient Digital) today announced the launch of ThisisMichigan.com (http://thisismichigan.com), a first-of-its-kind athletics recruiting hub for the University of Michigan Athletics department. Perficient was retained by the esteemed college – which counts Google co-founder Larry Page and football great Tom Brady among its alumni – to execute […]

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Video In-Search Ads

Just as Paula Cole sang back in 1997, “Where have all of the cowboys gone?”, I wonder, where have all the video in-search ads gone? And while Paula was singing about John Wayne and gender stereotypes in a sarcastic, but oh-so-beautiful tone, I am seriously wondering – where are the videos in paid search results? […]

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The Aftermath of Google’s Mobile-Friendly Algorithm Update

When Google announced in late February that the mobile-friendliness of web pages was going to be pushed as a ranking factor for mobile search results, the response was staggering. Media outlets that normally don’t report on SEO trends were picking up the story and plastering headlines that read something like “Mobilegeddon is coming” across the […]

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