Roger Matuz, Author at Perficient Digital
Posts written by Roger Matuz

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Insights on Every Page: Thought Leadership & Contextual Relevance

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

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Organize the Organization for Thought Leadership

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

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Human-Centered Personalization and CMS Strategy

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

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Mobile-First! A Framework for Evaluating Your Legacy Web Content

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]

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