Stephanie Gallina, Author at Perficient Digital | Page 2 of 13
Posts written by Stephanie Gallina

Content Marketing Manager

Stephanie has more than 10 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness and creativity of content marketing campaigns for Perficient.

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@StephGGallina

How to Establish Digital Governance for Content & Commerce

Delivering contextually relevant digital commerce experiences requires changing the mindset of your organization. Translation: re-thinking the way you structure your organization is imperative to providing a truly blended content and commerce experience for your customers. Easier said than done, right? However, with the shift of empowered customers, they are no longer purchasing products – they […]

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Upgrading to Magento 2? Here are 4 Steps to Prepare for Your Move

Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]

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Content & Commerce Dynamics: What You Need to Know

What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]

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Why You Need to Pay Attention to Content & Commerce

Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]

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Blending Content & Commerce: A Recipe for Success

Creating remarkable experiences is essential for differentiating your brand in the Age of the Consumer. In fact, 73% of businesses claim that improving customer experience (CX) is a strategic priority.1 However, few companies are getting it right. Only 1% of companies deliver an excellent customer experience2 Mobility, transparency, and an endless supply of choices allow […]

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Merging Content and Commerce: How to Get from Point A to B

It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1  Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]

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Why Integrating Content And Commerce Is Crucial for B2B

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

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Why You Need A B2B Omni-channel Digital Strategy

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

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Do You Have What It Takes to Transform Your B2B eCommerce?

As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]

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How to Transform The Digital Experience for B2B Commerce

B2B customers are changing the game of digital commerce. Some call it the “Amazon Effect,” but buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. They expect seamless, omni-channel experiences, accurate and detailed product and inventory information, one-click purchasing, and 24/7 self-service access. […]

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