Sara Kaiman, Author at Perficient Digital
Posts written by Sara Kaiman

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Content Marketing Works. Here’s Why.

Content marketing has been all the rage in recent years. But is it the most effective way to increase business and drive conversions? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they review statistics from a study to show […]

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You Can Earn Google Featured Snippets. Here’s Why.

Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]

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You Should Be Building Content Marketing Bridges. Here’s Why.

Developing brand content that is effective to drive business is a delicate balance. It needs to create a connection between your brand purpose and the desires of prospective customers. More often than not, content tends to focus more heavily on one than the other, and as a result, doesn’t effectively drive conversions. Check out our […]

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Bing is Innovating as a Search Engine. Here’s Why.

When you think about search engines, Google tends to be top-of-mind. But competition is one of the key drivers of innovation. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore areas where Bing is pursuing new innovation. Competition drives […]

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Search Ranking Studies Need Better Interpretation. Here’s Why.

Do search ranking factor studies have any real value? SEO experts have become doubtful. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why rank factor studies provide inherent value to those who are willing to dig deeper into data […]

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Google Made Some Major Updates in 2018. Here’s Why.

With their ever-changing algorithms and search initiatives, staying ahead of Google’s SEO updates can seem like a nearly impossible feat. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s 2018 search algorithm updates and what they […]

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Retain More Users With Chrome User Experience Report. Here’s Why.

Page speed is essential when it comes to SEO and user experience. Users expect pages to load quickly and if they don’t, they’re quick to click the “back” button. For eCommerce pages, a difference of a few seconds in load time can mean a loss of millions of dollars in revenue. Check out our recent […]

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Digital Marketers Can Always Improve. Here’s Why.

As with any industry, advanced experience doesn’t mean perfection. The digital marketing field is constantly evolving, and we should always be looking for ways to improve our skills. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore […]

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Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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Building Brand Trust is Essential for SEO. Here’s Why.

Being a brand that your customers trust is important, but being a brand that Google trusts matters too. Search engines want to provide the best experience possible for their users by showing them the highest-quality content out there. By creating high-quality content and providing a positive user experience on your site, you become more valuable […]

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