Sara Kaiman, Author at Perficient Digital
Posts written by Sara Kaiman

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Digital Marketers Can Always Improve. Here’s Why.

As with any industry, advanced experience doesn’t mean perfection. The digital marketing field is constantly evolving, and we should always be looking for ways to improve our skills. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore […]

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Your Page Speed Impacts SEO. Here’s Why.

Page speed has a direct impact on user experience, and even the smallest change in load speed can affect revenue. It’s important to know how your page is performing, and Google provides two tools that can help. Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our […]

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Building Brand Trust is Essential for SEO. Here’s Why.

Being a brand that your customers trust is important, but being a brand that Google trusts matters too. Search engines want to provide the best experience possible for their users by showing them the highest-quality content out there. By creating high-quality content and providing a positive user experience on your site, you become more valuable […]

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Content Authors Matter. Here’s Why.

Google’s search factors change all the time, and it looks like the authors behind web content may now be a factor. But what does that really mean when it comes to SEO ranking? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of digital consultancy […]

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You Can Measure Social Media ROI. Here’s Why.

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]

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Factors Influencing Search Ranking are Changing. Here’s Why.

We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

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You Should Think About Your Brand’s Voice Persona. Here’s Why.

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]

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A Rising Star: Perficient Digital Wins inRiver PIMpoint Award

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

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Social Media Can Help Search Campaigns. Here’s Why.

Social media can be a valuable asset to your SEO efforts, but not in the way most people think. Google doesn’t rank social media links the same way it does other site links. So while your link may be getting engagement on social, it doesn’t influence how Google ranks linked content. Check out our recent […]

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These Factors Determine Your Online Reputation. Here’s Why.

The first thing we notice when coming across branded content is the brand itself. Is it a brand we trust? Have we had a positive experience in the past? What value will this content provide? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

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