B2B | Perficient Digital

B2B Redefining B2B Customer Engagement

Roles of the B2B Buying Journey: Understanding the Senior Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]

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Roles of the B2B Buying Journey: Understanding the Buyer

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]

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3 Reasons Why You Need an Order Management System

Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations. An order management (OM) solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient. Streamlined for Synergy The OM system is […]

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Roles of the B2B Buying Journey: Understanding the Researcher

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]

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Delivering a Better Buying Journey as a Distributor

Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]

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Building a Better Buyer Journey in Manufacturing

The B2B buying journey is more complicated than the B2C buying journey; there are more decision makers involved, and the entire process is less linear. Nevertheless, buyers have come to expect the same elevated experiences in their B2B buying journey as they do in their B2C experience. So how can you as a manufacturer continue […]

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Facing Business Challenges in Technology Implementations

Businesses face several challenges when implementing technology. Over the last several decades, organizations have built their tech stacks to help them with their business processes, but as time goes on, business needs grow and customer expectations change. Many businesses are now finding they don’t have the funds or technical agility to evolve their technology to […]

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Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

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How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

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Perficient Digital Wins 2019 Magento Imagine Excellence Award

During last night’s Magento Imagine Excellence Awards, Perficient Digital – along with our client Baker Distributing Company – received the 2019 Imagine Excellence award for our work implementing a strategic eCommerce solution on the Magento 2 platform. The award-winning end-to-end solution developed by the Baker internal commerce thought leadership and development team, Perficient Digital and […]

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