Advertising Archives | Perficient Digital
Posts Categorized as Advertising

The Rise in Video Marketing

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

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Why It’s Time to Diversify Online Ad Spending – Here’s Why #177

Are you gambling all your ad spend on the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may be coming to […]

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Why Facebook Ad Experiments Are a Marketer’s Gold Mine – Here’s Why #134

In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of […]

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Will Google Plus +Post ads be Effective for Average Brands?

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Perficient Digital immediately launched a series of test ads to see how +Post ads would perform for us. This article will […]

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Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords […]

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AdWords Spam Fighting Methods with Google’s David Baker

Key Points In 2011 Google had billions of ads that were submitted. Of these, roughly 130 million ads and 800,000 advertiser accounts were disapproved/suspended for violations of policy. Some of the spam problem is handled algorithmically while some is assisted with manual review. The system is constantly under work and revision. One of the biggest […]

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AdWords Expanding Phrase and Exact Matching Technology

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google’s technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted […]

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adCenter’s Mantra: ROI on Time Spent, Interview With Rathna Sharad

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall […]

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Power Adwords Tools with Google’s Frederick Vallaeys

Key Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, […]

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