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Posts Categorized as Campaigns

Adobe Summit: What’s Next for Adobe Campaign?

Thomas Boudalier, VP of Engineering for Adobe Campaign and Francois Laxalt, Senior Product Manager, both gave a session on where Adobe Campaign is going in the next little bit. While we saw some demos of a fully integrated Marketing Cloud including Adobe Campaign, we know it hasn’t been released yet. ¬†Of course, those in the […]

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Should You Use Demand-Side Platforms to Manage Display Advertising Campaigns?

**Enlighten was acquired by Perficient Digital in December 2015** Demand-Side Platforms (DSPs) are changing the way that digital media buyers plan, track and price based on online ad inventory with display impressions aggregated across multiple ad exchanges. Most benefits accrue to medium to large advertisers who invest in “targeted reach” media as part of a […]

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