Content and Media Archives | Page 2 of 9 | Perficient Digital
Posts Categorized as Content and Media

Help Your Customers Help Themselves – A Self-Service Toolbox

Ahhhhh, the soothing sounds of Muzak in my ear as I wait on yet another level of ‘automated’ phone service. All the while I’m wondering, did I choose the right selection? The lady at the beginning said I was supposed to listen closely because the selections might have changed. What if I wind up with […]

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The 3 Priorities in Content Marketing. Here’s Why.

Content marketing is a relatively new concept and can be complicated. So what really matters to achieve success? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they outline the top three priorities to get the best ROI from your […]

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You Need to Publish High-Quality Content Frequently. Here’s Why.

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

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There Are 3 Elements Critical to Content Marketing Success. Here’s Why.

Do you know what the key elements of successful content marketing are? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore the three common elements a campaign needs to be successful. Having user value, differentiation, and breadth and […]

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Include User Needs Analysis in Your SEO. Here’s Why.

Google is rewarding sites that have both depth and breadth of content, but how do you know if your site measures up? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore Google’s interest in content and why a […]

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Sharpen Your Keyword Research with RCQA. Here’s Why.

Do you ever wonder what Google really thinks of your site? A ranking content quality analysis (RCQA) is a great tool you can use to prioritize your future SEO campaign efforts. Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where […]

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Why Fewer than 50% of B2B Sellers Have Mobile Optimized Sites

B2BecNews recently published survey results indicating that most manufacturers and distributors are behind in developing a mobile strategy. In fact, less than 50% of manufacturers currently have a mobile-optimized website. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on why this […]

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Analyze Your Images with AI at #AdobeSummit and Beyond

Image recognition is an increasingly popular topic. Not exactly surprising, since artificial intelligence (AI) can improve the efficiency and accuracy of your digital asset management. There are a number of AI vendors to choose from. How do they stack up when it comes to identifying the information in your images? Our image AI comparison tool […]

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How Adobe Experience Cloud Impacts Customer Experience: Pt 2

In How Adobe Experience Cloud Impacts Customer Experience, Part 1 of our review of Adobe Experience Cloud, we highlighted all the capabilities available in the Adobe Experience Cloud.  In part 2, we break down the cloud platform to the individual Adobe products.  As we said in part 1, you can buy the entire Experience Cloud for […]

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How Adobe Experience Cloud Impacts Customer Experience: Pt 1

In less than a week, Adobe will hold its annual Adobe Summit – Digital Experience Conference in Las Vegas where more than 15,000 people are expected to attend and learn about Adobe Experience Cloud.  We often hear people at our clients say, “we are buying Adobe”, without really specifying what Adobe product they are purchasing.  […]

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