Content Marketing Archives | Perficient Digital
Posts Categorized as Content Marketing

The Rise in Video Marketing

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

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Leverage your content investment - Content Hubs vs Blogs

Leveraging Your Content Investment: Blogs vs Content Hubs

We started with the theory that blogs are used as publishing platforms on many sites where they don’t make sense. The reason for this theory is that the majority of content published in blogs is evergreen content – and that two main components of a blog don’t work well with evergreen content. These components are: […]

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Man researching on computer

Insights on Every Page: Thought Leadership & Contextual Relevance

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

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Perficient Digital's Eric Enge

Why Content Is More King than Ever – Here’s Why #218

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos […]

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How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

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3 Days, 300+ Sessions: What I Discovered at CSUN Conference 2019

In 2017 I wrote The Next Big Consumer Segment: People With Disabilities, predicting there would be a tremendous economic opportunity for those progressive, smart organizations serving digital accessibility. Now, two years later, it has arrived in a big way, and I heard a lot about it from our largest tech companies and their leaders at […]

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Resolving Common Accessibility Errors – Low Contrast

In honor of Global Accessibility Awareness Day (GAAD), we’re examining common accessibility errors and providing recommendations for fixing them. The first topic in this series: Fixing Low Contrast WCAG Success Criteria 1.4.3 – Contrast (Minimum) The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the […]

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Celebrating Global Accessibility Awareness Day 2019: Tips & Fixes

Happy Global Accessibility Awareness Day! As the global community meets to discuss and promote accessibility and inclusion, Perficient Digital is releasing a series of blogs today and over the next several weeks to discuss what we’ve seen over the past few years. WebAIM, a non-profit organization from Utah State University, recently published a report on […]

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Insights into Personalization Trends in 2019

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

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Subject Matter Experts Need to Create Your Content. Here’s Why.

Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]

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