An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

You’ve heard that content is king, but today, content is more important than ever. Here’s why. Content is king. It’s still king and it hasn’t really changed. And today, I’m going to show you three case studies that will show you that content is more king than it’s ever been.  Note: Our future videos […]

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

In 2017 I wrote The Next Big Consumer Segment: People With Disabilities, predicting there would be a tremendous economic opportunity for those progressive, smart organizations serving digital accessibility. Now, two years later, it has arrived in a big way, and I heard a lot about it from our largest tech companies and their leaders at […]

In honor of Global Accessibility Awareness Day (GAAD), we’re examining common accessibility errors and providing recommendations for fixing them. The first topic in this series: Fixing Low Contrast WCAG Success Criteria 1.4.3 – Contrast (Minimum) The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the […]

Happy Global Accessibility Awareness Day! As the global community meets to discuss and promote accessibility and inclusion, Perficient Digital is releasing a series of blogs today and over the next several weeks to discuss what we’ve seen over the past few years. WebAIM, a non-profit organization from Utah State University, recently published a report on […]

You’ve probably been reading and hearing about Personalization, since it garners over 50% popularity on Google Trends. It seems everyone is trying to understand it and figure out how to use it. We have many posts on our blog about the topic, including Essentials for your Digital Strategy-Smart Personalization and The Key Differences Between B2B […]

Consumers are looking for accurate, reliable, and accessible thought leadership. They want to know the information they’re consuming comes from an expert. So, can they trust your content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain the […]

We are excited to share the news that Perficient is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce and Sitecore solutions to the world’s leading manufacturers. Sundog Interactive is known for their marketing strategy, insights and technology consulting expertise. The team is a trusted advisor to many of […]

Consumers want accurate, reliable, easy-to-understand information. Can they trust your content? In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge explains why It matters who creates your brand content.  Publishing Note: Starting with episode #215 scheduled to publish on May 20th, the series will feature Eric Enge and a variety […]