Creative and Branded Content Archives | Perficient Digital
Posts Categorized as Creative and Branded Content

Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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The Critical Role of Content in Commerce Today

Remember what life was like, say, a decade ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, eCommerce companies […]

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Would a Podcast Be Good for Your Brand? It’s Highly Likely

If you’re looking to explore new avenues to expand your reach—and the depth of affinity—podcasting may be the perfect channel for you. Did you know: 48 million people listen to podcasts weekly and 16 million are “avid podcast fans” They’re more likely to follow companies and brands They are more likely to subscribe to Netflix […]

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Every Word is an Opportunity—Let your Brand Speak for Itself

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

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Who’s Making the Calls? 8 Keys to Successful Content Governance

Let’s face it: Content governance is hard. It requires a great commitment to long-term strategy and a willingness to insulate your content from the vagaries of corporate pressure. But it is worth it. Your content is a key corporate asset. Your content strategy establishes the direction to ensure that your key corporate asset will meet […]

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Your Mobile App Needs a Writer

So, you’ve decided that you need a native mobile app. When you’re building the team to create this app, you know you need a designer, a UX architect, someone to manage the project, and the engineers to build it. That’s it, right? Not quite! I can tell you from experience that having a writer on […]

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Consistency and Authenticity: How Your Brand Builds Relationships

Think of your brand as a person, trying to forge a relationship with your customer. First impressions count. Consistency counts. Friendships are built off of authenticity, and knowing what to expect from an interaction. Your brand – and the experiences you provide that reinforce that brand – is what allows you to build relationships with […]

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You May Have Your Brand, but Your CX is What They See

Some companies make the mistake of believing that perception of their brand is completely defined by their brand identity–the logo, typefaces, colors, voice, imagery, etc., they have chosen to represent themselves. In reality, your brand only gives half of the picture. Your brand tells how you would like to be perceived, but it’s your customers […]

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Great CX Starts with You: How to Define Your Own Brand

The relationship brands have with their customers is becoming more and more complex. Constantly changing technology, shifts in how customers interact with your brand, and the role that brands play in our everyday lives translates into brand behavior that doesn’t always meet customer expectations. Aligning your brand to your customer’s expectations is priceless. However, if […]

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In Your Change Management Strategy, Don’t Overlook Video

You’ve just spent a good amount of time and resources to making an organizational system change that will make work easier and more efficient. The only problem now is getting people off the legacy systems and onto the new one without too much strain. Change is hard, but it doesn’t have to be. With video […]

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