Digital Marketing and Analytics Archives | Perficient Digital
Posts Categorized as Digital Marketing and Analytics

eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

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Deepening Our Content and SEO Skills with Stone Temple Consulting

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc.,  a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient Digital helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. […]

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Bypassing the Backlog: Google Tag Manager & DTM for SEO

If you’ve ever worked with an SEO or received an SEO audit, then you’ve probably heard about HTML tags like canonicals, noindex, and structured data markup. It can be overwhelming to try and tackle all these complex tags to fix duplicate content and earn rich results, not to mention the challenge of scaling them across […]

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GDPR Implications: Email & Marketing Automation

As the General Data Protection Regulation (GDPR) deadline approaches, we’re seeing two general trends: 1) Marketers are moving away from their reliance on third-party data and 2) Upcoming changes to European data privacy rules restricting the use of cookies, meaning that companies will face challenges in tracking prospective customers across the web. As GDPR is […]

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Preparing for GDPR

With the General Data Protection Regulation (GDPR) set to go into effect on May 25th, 2018, we wanted to run through some highlights for those who haven’t already spent many months knee-deep in research and preparation. So what is GDPR? In a nutshell, GDPR is an effort to standardize data protection regulations across all EU […]

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Questions & Answers on Google Questions & Answers

Since it launched late last year, I’ve been curious about Google Questions & Answers and the potential impact on local SEO and reputation management. With incentives for Local Guides to answer crowdsourced questions appearing on local listings and no Google My Business dashboard integration to manage them at this time, it’s no surprise many brands ignore […]

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Pubcon South Florida 2018 SEO Track Recap

I had the privilege to speak on Forensic SEO Audits with Alan Bleiweiss at Pubcon Florida in April. Besides Alan’s and my session, there were three other outstanding SEO presentations that I was fortunate enough to attend. Check out the key takeaways and recaps on SEO Auditing, Google’s Mobile-First Indexing, Local SEO, and Entity Optimization […]

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The Value of Being Seen: A Search Visibility Matrix Tutorial

Learn how easy it is to create your own Search Visibility Matrix and automatically calculate your scores with this free Google Sheets template. Apply the calculation sitewide, or segment it for a specific keyword, or in aggregate for a set of keywords or keyword phrases. Search visibility scores can be used for both internal comparisons and competitive analysis. What It […]

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SEO Theory vs. Reality: Examining Popular SEO Axioms

Search engine optimization (SEO) started as a discipline of testing and iteration. Most of what was learned came from continuous cycles of trial and error. As the industry grew and matured, the recommendations and advice shared on message boards, forums and later blogs and conferences, congealed with public statements from Google and Bing’s webmaster ambassadors to […]

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Introduction to Forensic SEO Investigations

Regardless of how complex or large a website may be, developing and committing to an action plan for full-scale SEO audits is no small task. With hundreds of checklist items to investigate, it’s easy for anyone to get stuck in a cycle of analysis paralysis and get overwhelmed with information overload. Through my experience, I’ve […]

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