Experience Design Archives | Perficient Digital
Posts Categorized as Experience Design

Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

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Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Beating the Odds at Adobe Creative Jam

Recently, Jenny Shaddach and I competed at the Adobe Creative Jam in Detroit and walked away victorious with the first place People’s Choice Award. First, I have to give to kudos to Adobe for a sweet event. Great venue—chic’ed up warehouse in the Eastern Market district of downtown Detroit—great speakers, portfolio review service, and they […]

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Solved with CSS: Image Captions Done Right

There is a problem with the default styling of the figure caption (figcaption) element that is intrinsic to the way HTML and CSS work on their simplest level.  Elements don’t know or care about the other elements around them; they behave in their own way, no matter what content comes before or after them.  Let’s […]

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The 4 Stages of Web Design

Great visual designers understand that creating well-designed websites is much more than just aesthetics. Besides slick visuals, great design is actually about creating a website that is also functional and thus creates a good user experience. There’s a process or approach that needs to be followed to make sure both form and function are taken […]

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Perficient Digital Wins Creativity Award for New Healthcare Site

Perficient Digital recently received a Creativity International award for the website we designed and created for OhioHealth, a not-for-profit system of hospitals and healthcare providers. The new website won a Silver award in the Non-Profit category, marking our first award win in the healthcare space.  With health consumerism continually influencing patient expectations, OhioHealth wanted to […]

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Atomic Design: A Visual Designer’s Perspective

Today I’d like to discuss the Atomic Design methodology and how I’ve been applying it to my visual design process. First, let’s start with a little description of what an atomic design is. Coined by Brad Frost, Atomic Design is basically the analogy of chemistry being applied to design systems. In chemistry, we learn that […]

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UX Testing: Low- or High-Fidelity Mockups?

When it comes to music, most of us have an idea about low and high fidelity. Low fidelity is the radio in your grandfather’s station wagon. You get the idea of the sound, and in the ‘70s, that’s about all you had to work with. High fidelity is the car next to you at the […]

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A Designer’s Role in Bridging the Digital Divide

With access to the internet on our phones, watches, cars, and fridges, getting information is easier than ever. This isn’t the case for everybody though. We have a digital divide that exists between those who have access to these advancements, those who don’t, and those who have access but still can’t use them to their […]

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