Finance Archives | Perficient Digital
Posts Categorized as Finance

Financial Services Trends of 2017: Customer Experience

Companies of all shapes and sizes (and industries) strive to provide a better, more consistent, customer experience. Generally speaking, some industries are ahead of others. While there are certainly outliers, many financial services companies said they’ve yet to reach “maturity” in their approach to customer experience. Couple this with the fact that, according to Edelman’s […]

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Adobe Summit: Reimagining Digital Marketing in Financial Services

Christopher Young from Adobe kicked off this session by talking about these top challenges in Financial Services: Compliance – 84% Data Security & Privacy – 82% Difficulty Personalizing – 80% Fragmented Data – 78% Incompatible Marketing Solutions – 74% Three takeaways: You are only as good as your analytics Tom improve the experience, understand your […]

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