Innovation and Insights Archives | Perficient Digital
Posts Categorized as Innovation and Insights

Perficient Digital Brings Home Three DotCOMM Awards

Perficient Digital’s website design and development work continues to earn industry recognition, most recently in the form of three DotCOMM Award wins. The websites we created for Gallagher Way, Marquee Sports & Entertainment, and CURT Manufacturing earned two Platinum awards and a Gold award, respectively. Our Perficient Digital Labs team designed and developed the award-winning […]

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Adobe Insider Tour Part 1: Coming Soon

As I drive past the windmills* on the way back from the Adobe Insiders tour in Chicago I think about how much of a privilege it is to be able to see ahead to what Adobe has in the works for Analytics and to know what will be coming soon. I’d like to share some […]

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Markdown in AEM with Flexmark

  Markdown is a light markup language with text-based syntax which can be converted to HTML, PDFs or any number of different styled formats. Markdown is a popular format for text-heavy content such as documentation, wiki content and comments as it is easy to maintain and read the content without the added complexity of including […]

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Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Beating the Odds at Adobe Creative Jam

Recently, Jenny Shaddach and I competed at the Adobe Creative Jam in Detroit and walked away victorious with the first place People’s Choice Award. First, I have to give to kudos to Adobe for a sweet event. Great venue—chic’ed up warehouse in the Eastern Market district of downtown Detroit—great speakers, portfolio review service, and they […]

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Use Search Analytics & Reporting to Boost Conversions

We all know that collecting data about how visitors search for and use content is crucial to success. While this task is easier said than done, it is possible if you properly leverage search analytics. So let’s talk about a few things you should always keep in mind when trying to increase conversions. Track Visitor […]

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Search Results: Tools to Give Users What They Want Now

Consumers know what they want, and they want it now. We live in a wonderful world where you can have a made-to-order sandwich delivered in just 15 minutes. With customer expectations set high, it’s unlikely that they will stay on a site if they can’t find what they are looking for in under 15 seconds. […]

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The Impact of Adobe’s Magento Acquisition on the Commerce Market

Adobe’s acquisition of Magento is sure to send shock waves through the commerce industry.  Why?  It acknowledges and validates recent investments by many of the leading commerce platform providers toward improving their business user tooling to manage the user experience for their commerce storefronts.  Efforts have focused on enhancing the site capabilities for business users […]

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Two Become One: Magento, an Adobe Company

Less than a month after Adobe announced that they entered into an agreement to acquire Magento Commerce, the acquisition is complete. With the deal finalized, Adobe is moving quickly to integrate the Magento Commerce Cloud into the Adobe Experience Cloud. A new approach In the past, creating a positive customer experience meant stitching together solutions […]

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Adobe + Magento: A Win for Them, Our Clients, and User Experience

Adobe recently announced its plans to acquire Magento Commerce. This is sure to cause a major disruption in the commerce marketplace, as these companies position themselves to steal momentum and market share from some of the primary players – both enterprise and mid-market level. The joining of these two powerhouse platforms means Adobe and Magento […]

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