Innovation and Insights Archives | Perficient Digital
Posts Categorized as Innovation and Insights

Winning the Hearts of your Customers: Using AI to Improve CX

The other day I was perusing the Insights section of the Perficient website, and I came across a guide that sparked my interest called Five Digital Marketing Trends That Will Impact Your Business in 2018. In it, the authors discuss how personalization will “shape the complexity and magnitude of content development.” This was particularly interesting to me. I […]

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Beating the Odds at Adobe Creative Jam

Recently, Jenny Shaddach and I competed at the Adobe Creative Jam in Detroit and walked away victorious with the first place People’s Choice Award. First, I have to give to kudos to Adobe for a sweet event. Great venue—chic’ed up warehouse in the Eastern Market district of downtown Detroit—great speakers, portfolio review service, and they […]

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Use Search Analytics & Reporting to Boost Conversions

We all know that collecting data about how visitors search for and use content is crucial to success. While this task is easier said than done, it is possible if you properly leverage search analytics. So let’s talk about a few things you should always keep in mind when trying to increase conversions. Track Visitor […]

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Search Results: Tools to Give Users What They Want Now

Consumers know what they want, and they want it now. We live in a wonderful world where you can have a made-to-order sandwich delivered in just 15 minutes. With customer expectations set high, it’s unlikely that they will stay on a site if they can’t find what they are looking for in under 15 seconds. […]

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The Impact of Adobe’s Magento Acquisition on the Commerce Market

Adobe’s acquisition of Magento is sure to send shock waves through the commerce industry.  Why?  It acknowledges and validates recent investments by many of the leading commerce platform providers toward improving their business user tooling to manage the user experience for their commerce storefronts.  Efforts have focused on enhancing the site capabilities for business users […]

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Two Become One: Magento, an Adobe Company

Less than a month after Adobe announced that they entered into an agreement to acquire Magento Commerce, the acquisition is complete. With the deal finalized, Adobe is moving quickly to integrate the Magento Commerce Cloud into the Adobe Experience Cloud. A new approach In the past, creating a positive customer experience meant stitching together solutions […]

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Adobe + Magento: A Win for Them, Our Clients, and User Experience

Adobe recently announced its plans to acquire Magento Commerce. This is sure to cause a major disruption in the commerce marketplace, as these companies position themselves to steal momentum and market share from some of the primary players – both enterprise and mid-market level. The joining of these two powerhouse platforms means Adobe and Magento […]

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Data: Common Theme from Adobe Summit 2018

It’s been a month and a half since Adobe Summit 2018, but the sessions, keynotes, and conversations with customers are still very much fresh in our minds. Adobe Summit is a great learning conference for digital marketers, with seven tracks and more than 250 sessions this year. Whether you are building campaigns, managing advertising or […]

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Adobe Commerce Integration Framework (CIF) Cloud: The Basics

Commerce needs to be experience driven and make every moment shoppable. This is one of five digital trends for 2018 that can drive the future of AEM and more. We are seeing some solid progress. As part of the big initiative, Adobe announced enabling experience-driven commerce, a brand new Adobe Cloud Commerce Integration Framework (CCIF) is […]

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Changes in Search Engine Results Will Force You to Adapt

When a question pops into our minds, we don’t hesitate to pull out our phone and find the answer. Long gone are the days when a heavy dictionary was required to look up the definition of a word. Now you don’t even need to type it out… you can simply ask Siri or Alexa, and […]

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