Innovation and Insights Archives | Perficient Digital
Posts Categorized as Innovation and Insights

Beware the Neglect Trap

The dark corners of the internet and many an extranet are filled with enterprise applications collecting dust. These applications were once viewed as a potential solution to all of the businesses problems, but they have withered on the vine and are now an impediment to doing business every day. We’ve all seen these applications, unresponsive, […]

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You Can Measure Social Media ROI. Here’s Why.

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]

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Team Building Matters: 10 Tips for Creating a Happy Team

A happy employee is a productive employee. This is not a new concept. But what makes an employee “happy?” A winning culture, a collaborative team, and a healthy work environment are just a few facets of employee satisfaction, but above all, effective team leadership can make or break team morale. When you’re leading a project, […]

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Intro to SEO Operations: Lessons from The Executive SEO Playbook

I have a confession to make. I’ve been trying to force SEO operations and cross-channel integration across Perficient Digital and other agencies for nearly seven years. The truth is that I have failed (more than I care to admit). In all this time, I’ve put in so much effort to help others* understand what SEO […]

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Factors Influencing Search Ranking are Changing. Here’s Why.

We’re seeing big changes in search ranking factors. Niche segments, query competition, and SEO are all elements that need to be considered. But how is it possible to keep up in such a volatile field? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

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Projected artwork at first Adobe MAX keynote

Adobe MAX 2018: Los Angeles or Bust

This year I had the amazing opportunity to return to California for this year’s Adobe MAX in LA. This event is known as “The Creativity Conference” and is open to all disciplines in the industry. Between the several hundred educational sessions, Adobe suite updates, and lineup of inspirational speakers, it’s easily one of my favorite […]

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Innovate to Improve Your Utility Customers’ Experience

In this day and age, it can be difficult to stay ahead of the curve, especially in the utilities industry. New technologies are bringing new competition for customer engagement, and staying ahead of those technological advances has become imperative to remain a front-runner in the industry. Exploring new trends and services that provide the solutions […]

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A Rising Star: Perficient Digital Wins inRiver PIMpoint Award

Perficient Digital was recently awarded the 2018 North America Rising Star award at the inRiver PIMpoint summit. One of only three partner awards, the Rising Star award is given to a partner who demonstrates a dedication to excellent strategy, delivery, and implementation of the inRiver PIM platform. Our impressive portfolio of customers and successful investments […]

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Human-Centered Personalization and CMS Strategy

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

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Customer Reviews Are Changing in the Post-Truth Era

Companies view great customer reviews as a holy grail of online content. They want to develop customer experiences that nurture positive, 4-star or better reviews in anticipation of greater conversion, order size, loyalty, and sharing across social media. Countless analytics and online behavior reports back up these beliefs, and it is undeniable that customers seek […]

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