Innovation and Insights Archives | Page 2 of 20 | Perficient Digital
Posts Categorized as Innovation and Insights

B2B Digital Transformation: Assess Product Management & Sales

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

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B2B Digital Transformation: Assess Availability Strategy

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After setting your objectives, evaluating your market, and determining where you fit, you need to evaluate where your organization stands today […]

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Attack of the AEM Link Checker!!

Nearly every user of Adobe Experience Manager underestimates the AEM Link Checker. Most people think of the AEM Link Checker as that annoying feature that incorrectly strips links in AEM. But, it can do far more. Not only will the AEM Link Checker remove links and incorrectly flag links as broken, but it can also […]

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Take steps to develop product-as-channel solutions.

Essentials for Your Digital Strategy: Product-as-a-Channel

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]

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Roles of the B2B Buying Journey: The eCommerce Admin

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. Responsible for the daily operations of the digital business, the eCommerce admin spends most of his day in the back end of the commerce system. He is managing website content and information, managing configuration and […]

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Roles of the B2B Buying Journey: The Marketing Manager

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The marketing manager plays an important role in the B2B eCommerce journey at both manufacturing and distribution companies. She is most interested in how marketing efforts directly impact both online and traditional sales efforts. She […]

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B2B Digital Transformation: Determine Where You Fit

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. After you’ve set your objectives and evaluated your market, you’re ready to find where you fit in the market. Explore opportunities […]

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Roles of the B2B Buying Journey: Understanding the Merchandiser

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B merchandiser role can be filled from many different functional roles within an organization, including marketing, product marketing, or even product management. The more complex the products, the most likely this role will be […]

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Essentials for Your Digital Strategy: Emerging Business Models

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Innovation is not just about technology As we work with clients, we find […]

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Roles of the B2B Buying Journey: The Financial Team Member

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The financial team member is a crucial part of every B2B business. He steps in after the purchase has been made and shipped, and is interested in whether that order was received, the order was […]

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