Inside Our Agency Archives | Perficient Digital
Posts Categorized as Inside Our Agency

Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

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You Need to Publish High-Quality Content Frequently. Here’s Why.

Consistent content creation has been touted to be the secret to successful content marketing. But how important is the quality of that content? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain why quality is just as important […]

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Perficient Digital Wins IAC Award for New App

Perficient Digital is proud to partner with our clients in creating better experiences for their customers and internal teams. We’re even more proud when that hard work is recognized by other experts in our industry, which happened this week when the new, multi-platform mobile app we helped create for GM Financial was named Best Financial […]

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My Two Favorite IT Interview Questions

I enjoy interviewing information technology candidates. I meet with software developers, business analysts, project managers, and quality assurance analysts who are eager, polite, dressed sharply, ready to impress, and usually a bit nervous. I have a couple goals as an interviewer: I want to sell my own company. I want to let them know that […]

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Building Social Media Partnerships Matters. Here’s Why.

Brands traditionally use social media to promote content and engage with their audience. But how can strategic partnerships fit into your social media strategy? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explain how building strategic social media […]

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Finding Solutions Together; Q&A with Our Digital Chief Strategist

Launched in 2018, our Chief Strategist program is a way for leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition.  Jim Hertzfeld, our Chief Strategist over Digital, recently shared his thoughts on the program and the […]

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Video: Optimizing Omnichannel Experiences for Lids Sports Group

Customers may not be fully aware of all the moving parts and pieces that combine to form their retail experience, but they do notice when the journey is disjointed across a retailer’s various channels. Whether a customer is shopping online, skimming through a brand’s social media, or visiting a brick-and-mortar store, the customer experience should […]

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Intro to SEO Operations: Lessons from The Executive SEO Playbook

I have a confession to make. I’ve been trying to force SEO operations and cross-channel integration across Perficient Digital and other agencies for nearly seven years. The truth is that I have failed (more than I care to admit). In all this time, I’ve put in so much effort to help others* understand what SEO […]

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Projected artwork at first Adobe MAX keynote

Adobe MAX 2018: Los Angeles or Bust

This year I had the amazing opportunity to return to California for this year’s Adobe MAX in LA. This event is known as “The Creativity Conference” and is open to all disciplines in the industry. Between the several hundred educational sessions, Adobe suite updates, and lineup of inspirational speakers, it’s easily one of my favorite […]

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