Marketing Automation Archives | Perficient Digital
Posts Categorized as Marketing Automation
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Alex Harris Checks in with Nasdaq at Opticon19

Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]

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Understanding Channels in Marketo Engage

Proving success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Understanding Channels in Marketo Engage What is a channel? A channel is a type of marketing activity that delivers […]

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Perficient Digital Recognized as First Adobe Solution Partner Globally to Achieve Marketo Engage Specialization

Perficient Digital has been recognized by Adobe as the first Adobe Solution Partner globally to achieve the Marketo Engage Specialization (full press release). Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  Adobe Specialized partners are certified by Adobe through […]

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Should I Use Global or Local Forms in Marketo Engage

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. This is a common question Marketo users ask when creating programs inside Marketo Engage. Today I am going to […]

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Cybersecurity Innovator Achieves 75% Improvement in Marketing Operations Efficiency

This is the third post in a four-part series sharing real stories of success in marketing automation. Cybersecurity Leader Bromium Came to us With a Question “What if we could deliver more success by transforming marketing operations and lead management?” Quite the question! Bromium had recently implemented Marketo Engage. Its email marketing programs were performing […]

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How to Append Data to a Field in Marketo

Delivering success with Marketo requires best practice knowledge and expertise for marketing automation teams. This ongoing Marketo Essentials series shares tips and expertise you can put to use in Marketo to do more and perform better. Appending data to a field in Marketo allows you to store historical data in a legacy field so that […]

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B2B Digital Transformation: Assess Product Management & Sales

When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]

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Marketo Announces Free One-Day Online Summit

Adobe’s Marketo team has announced a free one-day online summit for marketing automation experts this September.  Marketo Marketing Nation Live will be a five-hour online event on September 18, 2019. Attendees can expect 2 inspirational keynotes and 15 in-depth breakout sessions from Marketo experts and customers. The full schedule has not been released yet.  Should […]

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