Marketing Automation Archives | Page 2 of 5 | Perficient Digital
Posts Categorized as Marketing Automation

Adobe Announces ABM Essentials for Marketo

Adobe announced this week that Marketo Engage now offers ABM Essentials, a complete account-based marketing solution for marketers looking to elevate basic account-based programs into account-based experiences. This announcement comes three months after Adobe announced a partnership with Microsoft and LinkedIn to accelerate account-based experiences. ABM essentials enables marketers with: Account insights & profiling Marketers […]

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Marketo Engage June ’19 Release Notes

Marketo users have new features and functionality coming in Marketo Engage with the announcement of Marketo’s June ’19 release notes. Here is a summary of what’s new for the Marketing Nation®: Marketo Core Services Managing events in Marketo are about to get even better with new features like event registration caps, event goals, page redirects […]

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Empowering Sales Teams in a Digital World

On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]

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Deepening Our Sitecore Capabilities with Sundog Interactive

We are excited to share the news that Perficient is planning to acquire Sundog Interactive, an award-winning marketing and technology consulting firm that delivers Salesforce and Sitecore solutions to the world’s leading manufacturers. Sundog Interactive is known for their marketing strategy, insights and technology consulting expertise. The team is a trusted advisor to many of […]

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5 Signs Data Accuracy Could Be Blocking Marketing Attribution

If you’ve been working on marketing attribution for any substantial amount of time, you likely understand it’s a long game. Perhaps today you can report on clicks and downloads, but you can’t show your impact all the way to closed-won. Maybe your marketing automation platform had an expert configuration when you launched it a few […]

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How To Pre-Populate the Subject Line and Body in Mailto-Generated Emails

It’s a big deal when a lead clicks on your Development Rep’s (DR) hyperlinked email in order to speak directly with an actual person. Increase the chances of that lead hitting “send” by making his or her life a little easier with a pre-populated subject line or body. This little sign of courtesy will help […]

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New Adobe Sensei Technologies in Marketing

Anthony Ching from Adobe presented a session titled New Adobe Sensei Technologies to Power Your Marketing Lifecycle during Adobe Summit.  Only about half of the audience claimed to use Artificial Intelligence/Machine Learning in their marketing lifecycle.  What inhibits others from using AI/ML?  Some people don’t have data scientists, while others didn’t think the technology was […]

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4 Ways Marketing Nation Can Master 2019 Adobe Summit Like A Pro

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]

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Join Perficient Digital’s Martech Experts at B2BMX 2019

Perficient Digital, recently named one of Forrester’s Top B2B Agencies, will be at B2BMX in Scottsdale, AZ, February 25 – 27th, teaching marketing leaders about best practices in marketing automation and measurement. On Monday February 25th, Perficient Digital’s Martech expert, Andrew Hull, will lead a workshop on critical marketing metrics CMOs need to prove marketing […]

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Marketers Reveal The 6 Hurdles Blocking Ability To Prove Impact

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

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