Marketing Automation Archives | Page 2 of 3 | Perficient Digital
Posts Categorized as Marketing Automation

How To Create a Custom Stream Cadence For a Nurture in Marketo

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

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BI for Marketers Part One: Pipeline Influenced by Marketing

What is Pipeline Influenced by Marketing? Pipeline influenced by marketing is a metric that reveals which marketing programs and/or channels influenced a lead that went on to become an opportunity. What does it tell me? At a high level, it shows marketing is having an impact. Specifically, it shows which marketing programs and/or channels are […]

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Connecting Customer Data: Prioritize For a 360° View, Part 1

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

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Fundamentals of ABM Part 3: Identifying Target Accounts

This is Part 3 in our Fundamentals of ABM series. Access earlier articles here: Part One: Building Your Team and Part Two: Goals and KPIs here. Identifying Target Accounts The team is on board. The goals have been defined. The relevant KPI’s are known. It’s now time to find your accounts. Shifting from lead generation […]

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9 Must Have Marketing Metrics For Proving Impact

As marketers, we are tasked with proving impact to revenue to our organization. Proving what works is essential to understanding which channels are your best performers, establishing your marketing team as a revenue generator in the eyes of the C-Suite and also for acquiring your needed marketing budget. As an agency, we guide marketing teams […]

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5 Tips For Marketo Beginners

Calling all marketers that are new to Marketo! First of all, welcome to a whole new world of marketing automation. Maybe you’ve worked with providers such as Hubspot, ConstantContact or MailChimp, but it’s important to know that Marketo has a LOT to it – which is probably why you’re both excited and a bit nervous […]

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Sitecore, Machine Learning and Personalization

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

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Adobe Grows (Again), Shaking Things Up with Marketo Acquisition

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

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